Launch of NOOR LUXE Festive Collection

NOOR by Saadia Asad hosted a grand preview event of their Luxury Lawn collection for Eid called the Festive Collection.

Acclaimed designer Saadia Asad of the brand NOOR by Saadia Asad held a grand high tea preview event for her much awaited “NOOR LUXE Festive Collection” just in time for the upcoming Eid festivities –The collection is to launch in their flagship store and nationwide at all leading retail stores on the 18th of May 2017. 

A percentage of sales will be donated to cancer care for the betterment of cancer patients. Noor by Saadia Asad will also be appearing in PFW season 11 by Riwayat on the 20th of MAY 2017, where the brand will be showcasing there formal collection titled “NOOR BANO”.

NOOR LUXE – Festive Collection by Saadia Asad is well and truly extravagant with rich textures in cheerful colors exquisitely put together for the festive season. The collection consists of cotton, net and lawn fabrics with intricate embroideries paired with bold statement dupattas in silks and chiffons.

This collection takes inspirations from modern botanical elements from all around the world with a fusion of old school French patterns, following the latest trends of this year. Consisting of 12 distinct designs with each design celebrating its own festive story, using vibrant silk and chiffon dupattas, embroidered add-ons and patches in the most delightful of colors, this collection provides just the right mix of luxury wear and the practicality of lawn.

Speaking about her latest collection, creative director Saadia Asad said; “The concept of NOOR LUXE – Festive Collection was to keep the festive season in mind while designing prints and textures. Every design tells its own unique story with one thing in common; each reflects a festive mood. I strongly feel that one must celebrate all the festivals and make an effort to share this time with their loved ones. This collection makes it possible for you to enjoy your celebrations in style.

Come celebrate the festive season with Noor by Saadia Asad

A graduate of Lahore School of Economics, Saadia Asad is the creative force behind Noor by Saadia Asad. What started 8 years back as a Luxury pret brand, Noor by Saadia Asad is now consistently known best for its print luxe collections for all seasons in the last three years.

The brand’s inspiration is a combination of modernism with a blend of old school charms of Pakistan and the West. She rejoices this breakthrough with gratefulness and open-handedness, providing the best to her people.


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