LOreal Paris, the world's largest beauty brand brought their glamorous mall animation to the city often considered to be the heart of beauty in Pakistan; Lahore.
L’Oréal Paris, the world’s largest beauty brand brought their glamorous mall animation to the city often considered to be the heart of beauty in Pakistan; Lahore. In Lahore, L’Oréal Paris introduced their latest skin care innovation, from their anti-wrinkle franchise: Revitalift. Revitalift cream after being the star seller internationally, with a title of World’s Number 1 anti-wrinkle cream, has launched New Revitalift Face, Contours and Neck. In the spirit of this launch, L’Oreal Paris celebrates the Revitalift range through a Mall Animation exclusively at the Mall of Lahore from 15 till 24 April 2010.
The Lahore open mall animation was preceded by the L’Oréal Paris’ exclusive Revitalift debut a day before it opened up for the public. At this glamorous event, a creative video installation on skincare by the iconic Nabila with the support of Fashion Designer Yousuf Bashir Qureshi was premiered. Starring Nabila, the stop motion based video highlighted the skin-ageing process and demonstrated how the entire Revitalift range helps fight against the effect of time on the skin. With Adnan Malik as the MC for the evening, the event also included a short talk by the illustrious dermatologist Dr. Fehmida Arif and an exclusive video showcasing the brand’s 100 years of technical expertise and revolutionary innovation in Skin Care.
In attendance were Stylist Nabila, Fashion Designers Sara Shahid of Sublime, Maria B, Maheen Kardar and Saad Ali of Karma, Tia Noon from the House of Kamiar Rokni and Yousuf Bashir Qureshi. Garnier Brand Ambassador Juggun Kazim, model Cybil, dermatologist Dr. Fehmida Arif, morning show TV Host Ayesha Sana, Filmmakers Adil Sher and Adnan Malik, Actress Saba Parvez, Bina Waheed of Clayworks, Omar Satti from J&S, Kristine Alam, Sabene Saigol, journalist Khadija Malik Hasan and stylist Natasha Saigol were also present.
Speaking about their Mall Animation Event debut in Lahore, Brand Manager L’Oréal Paris, Zainab Pasha has said, “The need for preventative measures against aging is fast becoming a growing concern for women across demographics… the task is to really guide women in choosing the right products for their skin and the best way is through education and product interaction. Today’s event is to create the awareness and first-hand experience to see the exceptional difference in our skin care products.”
The L’Oréal Paris New Revitalift Mall Animation event also introduced to Lahore, L’Oréal Pakistan’s Spokespeople in person: cutting edge model and musician Meesha Shafi, dynamic actress and model Sanam Saeed, glamorous model personality Sabina Pasha and the beauty guru Anusheh Asad, wearing exclusive Sublime by Sara couture.