The event launch of Arabian fest at Ocean Mall, Clifton, Karachi gave ardent buyers some respite and a different shopping experience. A miniature Arabian market was created there.
To deviate from the traditional form of shopping, mannequins embellish the main arena wearing outfits from the brands in the mall to depict the perfect theme of the event.
The event was attended by crème de la crème of the fashion and entertainment industry including Ali, Saba, Shamaan, Alia, Uzra, Amir, Muneera, Tehmina, Asra, Bina Serwer, Haider, Anum, Fahad, Umar, Hian, Sunny, Javeria, Hasan, khaled Anam, Muzna, Rubab, Zeba Bakhtiar, Shujaat Baig, Tariq Rafi, Khushbakht, Tina Sani, Tabish Oza, Sahar, Saad and many more.
On the event launch of Arabian Fest Ocean Mall depicted a complete Arabic picture till chand raat, oozing this ambiance from the very ingress with a camel to greet the visitors there against an Arabian countryside backdrop.
Arabian Fest the Celebrations for Eid launch was attended by socialites and stylish Isloo people. Cameras were brought along for the perfect snapshot. The food court of the mall represented a bazaar in Arabia. Visitors greeted an Arab sheikh offering dates in a silver platter. There were stalls for bangles and jewellery, gift items, sweetmeats and dates, pottery making, glass painting, henna application, and fortune teller.
Amidst the frenzy environment, Production of O21 and Take II came together to handle media and PR of the event.