Sharmeen Obaid-Chinoy First animated film 3 Bahadur released all across Pakistan on May 22nd, the launch event took place in Lahore.
Waadi Animations proudly brought 3 Bahadur to Lahore with a press conference revealing their core partners and synergies and launch of the second track of the official “#3Bahadur” OST “Raunaqein” as produced and sung by Shiraz Uppal.
This follows the launch of the official ‘3 Bahadur’ [#3Bahadur] Smartphone Video Game and title track. Pakistan’s first animated full-length super hero film; #3Bahadur has released on 22nd May 2015 across Pakistan.
“Raunaqein” has been produced, mixed, mastered and sung by acclaimed musician Shiraz Uppal at S.U Studios in Lahore with lyrics by Shakeel Sohail and Umair Hassan as the project assistant. With Sharmeen Obaid-Chinoy, Salman Iqbal and Jerjees Seja as the Executive Producers, the animation direction for the music video for “Raunaqein” has been undertaken by Kamran Khan with art direction by Syed Salman Nasir.
The press conference was well attended and featured film enthusiasts, esteemed members of the press and animation fans who had turned out in large numbers to show their support for #3Bahadur. The event was initiated by #3Bahadur Creative Director Sharmeen Obaid Chinoy who elaborated upon the concept of the film and how #3Bahadur was a pioneering initiative for the Pakistani film industry.
Acclaimed musician Shiraz Uppal followed next and spoke to the audience about his involvement in the project and how he had used scenes from the film as sources of inspiration for the different tracks he had composed. Shiraz Uppal also entertained guests with a live rendition of “Raunaqein”, the second official track from the 3 Bahadur soundtrack.
This live performance was then followed by a screening of the first 3 minutes of the movie and further addresses by Jerjees Seja, CEO ARY Digital Network, Shahzain Muneer, Manager New Product Development for English Biscuit Manufacturers, Hilal Zafar Mir, Manager Marketing McDonalds Pakistan, Ifnan Shoaib, Creative Director Apparels at Gul Ahmed Textile Mills and Fawaz Niaz from Jahangir Books Depot.
3 Bahadur is a story about 3 children; Amna, Kamil and Saadi who attain super powers and use them to save their town 'Andher Basti' from the evil over lord Mangu. It is a story about courage, heroism, loyalty and friendship that will inspire the next generation to realize that they hold the power to change the future of Pakistan for the better.
From the Director Sharmeen Obaid-Chinoy: Speaking about ‘3 Bahadur’, Academy Award Winning Film Director Sharmeen Obaid-Chinoy said, "3 Bahadur is has been a very special project for me because it is years of hard work in a genre that very few have explored in Pakistan. This film has been made possible because of the talent and dedication of exceptional illustrators, writers, animators and visual effects artists. It is a very local story - our aim is to give Pakistani children the chance to see people like them on screen for the first time in a story that reflects upon the things they see around them. Animation in this country may be in its infancy but I firmly believe that there is a place for all sorts of mediums and stories within the Pakistani film industry.”
The event was held at McDonalds Main Boulevard Gulberg, Lahore. Hosted by popular RJ Sumera Khan.
Public Relations was by Lotus PR.