Fashion Central Best Buys

Following the success and wide critical acclaim of their two previous weeks of fashion in Lahore [February 2010] and Karachi [November 2010], the Pakistan Fashion Design Council and Sunsilk are back in the cultural capital of Pakistan with their third PFDC Sunsilk Fashion Week presenting luxury/prêt a porter fashion for the season.

PFDC Sunsilk Fashion Week March/April 2011 will be showcasing 25 designers encompassing both the leading names from the industry and exciting emerging talents that the platform continuously aspires to promote through its platform. This season, PFDC Sunsilk Fashion Week will be staged on the 29th, 31st and the 1st of April with no shows scheduled for the 30th of March given the significance of the country’s Cricket World Cup 2011 semi final match with India to be played the same day. Continue reading…



Within the first two years of its birth, Fashion Central.pk is not only up and running, this online Fashion world magazine has established itself as a trail blazer. Indeed the 730 days journey has been loaded with enthusiasm and although there are still millions of kilometers to travel, the team at FashionCentral continues to traverse and move forward without any fear, adequately supported by the pioneering spirit of the founders Shoaeb Shams and Annie whose passion is on the up, at an amazing pace.

Team work has been the hall mark, all through, which helped in curbing many fears. Of course, at the beginning the key question was how to be a cutting edge in technology. Then there was the scare of competition, global and national and data showed that several online fashion magazine attempts had faded with adverse results, becoming unsustainable ventures. Continue reading…



Pakistani fashion yet needs transitions.

Pakistan has recently become a hub of Eastern Fashion with the existence of so many talented designers including the upcoming designers. The innovation and creativity of Pakistani designers has infused a sense of fashion amongst the people of Pakistan. Continue reading…

Comments (0) Posted by Mishal on Tuesday, December 21st, 2010
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With the presence of such a huge wedding industry in the country, Style 360 and J&S collaborate to bring forth Pakistan’s first Bridal Couture Week. This aims to bring talent together under one roof to not only showcase the latest and upcoming trends, but also to serve as a platform to exhibit and connect directly to the end users, i.e. the public. Bridal Couture Week 2010 aims at providing all the stakeholders with an opportunity to showcase, book and engage their direct customer base.

Set in the cultural capital of the country, Lahore, Bridal Couture Week 2010 will run from the 26th to the 28th of November. The three days will showcase an exhibition area, a fashion show runway, and an exuberant media package that will be a treat for viewers, guests, attendees and all the people involved in this endeavor. Continue reading…

Comments (0) Posted by Mishal on Tuesday, November 23rd, 2010
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Fashion designers of Pakistan have always received warm welcome and gratitude and appreciation at many mega fashion events around the globe. This all is due to the reason that they have the guts to compete and set the ramp ablaze by their dazzling creations and mark their individuality as trend where ever they set foot. The elegance and charm of their outfits, either cultural or western or blend of these, distinguishes them then the rest and the appearance of Pakistani models clad with these spectacular and classy outfits cheers the fashion evenings ever and have great impact as well.

Pakistani breath taking fashion labels presented at international fashion weeks have created sensation in fashion world and the presence of Pakistani fashion designers in many fashion shows, fashion weeks and many fashion events, in or out of country; have proved the excellence and ingenuity of our fashion industry today and always. However, this all is not the result of one or two year’s hard work but the outcome of restless effort since years which has sent our industry to the point where just a name of it brings the whole lot. Continue reading…

Comments (0) Posted by Mishal on Friday, November 19th, 2010
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Review of designer, Sara Shahid of Sublime, as she shows her stylish and fun collection at Pakistan Fashion Week

Romanticism coupled with practicality is an irresistible combination. Effortless, and classic is what Sara’s label, Sublime, exudes. The word alone explains what she wants the world to know about her designs. She herself epitomizes her own brand as her elegant and clean designs are worn so well by her. Quite possibly one of the nicest designers in the fashion fraternity, Sara Shahid is never short of a bright smile which is probably why her collection was so fun and fantastic at Pakistan Fashion Week.

Colour Me Sublime was most certainly unexpected and some surprises are worth the wait. The whole collection was sprightly and yet elegant and grown up. The mixture of vibrant colour palettes mixed with flowing chiffons and flattering cuts made this collection oh so buyable because a Sublime outfit is the perfect addition to your spring summer wardrobes for 2010. That’s something I adore about this brand and at Sublime’s Pakistan Fashion Week collection; the designs were very wearable and not just for ramp related drama. Some may say it’s playing safe at Pakistan Fashion Week but those who know what Sublime stands for and portrays, will know that the designer used an array of colours which was unlike her usual colour palette of nudes, neutrals and pastels. Keeping this new element in mind, the designer didn’t fail to bring it to Pakistan Fashion Week. Continue reading…



[Lahore: 24 February 2010] Following the success of the House of Kamiar Rokni’s  prêt a porter and haute couture collections entitled  ‘East, West, North, South’ at the PFDC Sunsilk Fashion Week, the design house has been invited to showcase 15 contemporary pieces in a group show at the coveted Paris Fashion Week between March 05 – 10 2010. Kamiar Rokni will be sharing the ramp with Ja.Su.Ma, Lot 78, Mauvette Philips , Nonoo Lyons , Payal Jain , By Walid , Mechante of London, SOA ,S usan Snell  and Susannah Hunter.

The collection is an organic extension of the label’s ‘folkcentric’ aesthetic which stormed the catwalks in 2009. For East, West, North, South, the house of Kamiar Rokni has focused on indigenous fabrics and embellishments inspired by traditional techniques. This collection will feature a versatile range of ready to wear; from kaftans to billowing tunics, jackets and statement pieces. The fashion house has revealed an emphasis on tailoring details and silhouette with an overall aesthetic lending itself to simplicity and a simple lack of fuss. Indeed Kamiar Rokni’s collection will mark a departure from their signature burst of vibrant colour; this collection’s colour palette is more controlled and one can expect a diversity of fabrics including cotton based wear to satin and velvet. The label inspires to showcase a collection that is simultaneously elegant, timeless and relevant all at once. Kamiar Rokni’s major inspirations for this collection lie with an exposure to the world in which we live and the myriad hues it has to offer from all four corners of the globe. The label is constantly inspired by craft, textile and ethnicity and the latest collection encompasses all of these elements in a minimal modern manner. Continue reading…

Comments (0) Posted by saher on Thursday, February 25th, 2010
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