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KARACHI  April 3, 2012: Aisha Alam, an upcoming fashion designer from Karachi, has recently taken the fashion world by storm with her vibrant colored shirts, solid patterns and minimalist design sensibility. Aisha Alam’s summer wear is inspired from an eagerness to develop trendy and fashionable prêt wear at reasonable prices.

“I design for the modern woman,” says the young designer, who began her career at Gul Ahmed. “I believe in minimal but effective designs, which are easy to carry and create an impression.”

Aisha Alam stocks her collection at Brands Just Pret, one of the city’s newest and most exciting multi brand stores. Her collection sells like hot cakes, mainly because Aisha Alam prices her clothes extremely reasonably and believes in winning loyalties over making profits. Continue reading…

Comments (0) Posted by sana shaheen on Saturday, April 7th, 2012
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[Lahore: 21 March 2012] Sara Shahid of Sublime launches a brand new line of ready to wear fashion, ‘Simply Sublime’, in Lahore on the 25th of March 2012 at her flagship store on MM Alam Road.

Indeed the Simply Sublime line is the newest addition to the Sublime label which currently boasts over five permanent Pret-a-Porter and couture lines.

While creating the Simply Sublime line, designer Sara Shahid was motivated by three main features: Versatility, Affordability & Wearability, all wrapped into each Simply Sublime ensemble. Continue reading…

Comments (0) Posted by Zara Omer on Thursday, March 22nd, 2012
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[Lahore: 19 March 2012] Come one, come all to the Leisure Club Spring/Summer circus; it’s coming to town for just one day to kick off Leisure Club’s 15th birthday celebrations.

The event promises to be the most saucy, sassy and supremely fun  fashion extravaganza of the season because Leisure Club has literally juggled vivid colors, acrobatically crafted their denims and tamed wild, psychedelic beasts to make it happen!

What makes this event special is the never-seen-before amalgamation of a mega – fashion show with circus acrobats and surprise musical performances.

Expect an art attack of unprecedented proportions as Leisure Club fuses their psychedelic Spring/Summer line  with captivating performances by Ukrainian and Russian acrobats, magicians and conjurers, Singaporean Kung Fu artists, daring young men and women on flying trapezes, Lion tamers, tightrope walkers, and a dance troupe. Continue reading…

Comments (0) Posted by Zara Omer on Tuesday, March 20th, 2012
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[Lahore, 29 February 2012] As first announced in January 2012, premier home textiles exporters, Kamal Limited is set to launch their first local initiative with a lawn collection for 2012 in collaboration with fashion designer Khadijah Shah of Élan.

The launch of Kamal Lawn by Élan is scheduled to take place on 13 March 2012 at PFDC, Mall One on the Main Boulevard in Lahore, as managed by QYT Events.

At the event, models will be displaying the different ways in which to stitch Kamal Lawn by Élan live at the event. The Lahore exhibition will continue till 15 March at the selected venue.

Kamal Lawn by Élan is also being exhibited in Karachi and Faisalabad on 14 March and Islamabad on 15 March; at Imperial Garden in Karachi, Dynasty in Faisalabad and Kapas in Islamabad. Continue reading…

Comments (0) Posted by Zara Omer on Thursday, March 1st, 2012
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[Lahore, 16 February 2012] Premium lawn brand Mahnoush brings forward a new lawn collection for the summer being exhibiting at Saleem Fabrics Lahore, from March 13, 2012 onwards.

Having first launched in 2010 and spearheaded by entrepreneur Arjumand Amin, Mahnoush is a niche brand, which has fast gained renown for exceptional fabric quality and inspired design sensibility.

Quality is manifest most notably in the construction of the fabric with the brand exclusively using 100 percent Giza cotton, widely acknowledged as one of the finest cottons in the world. Continue reading…

Comments (0) Posted by Zara Omer on Friday, February 17th, 2012
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Kesa by Lala  takes inspiration from the richness of Japanese culture, with the name being derived from the prayer robes of Japanese Buddhist monks which they designed with utmost care and finesse in patterns reflecting Japanese subtleties and design aesthetics.

The House of Lala interprets this heritage within a Sub Continental Context with their brand “Kesa”, which combines the intricacies of art and design while retaining the best in fabric and embellishment. Indeed the latest summer collection from Kesa represents Islamic and Oriental art presenting designs in floral and geometric patterns in a variation of colours accentuated by embellishments, panels and embroideries.

Continue reading…

Comments (0) Posted by Zara Omer on Tuesday, January 24th, 2012
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No matter what your style statement is, if you are a Pakistan woman you definitely own an entire collection of chiffon formal dresses. Although the fashion which incorporates the cuts and the silhouettes changes but the material used for formal dresses has always been the same in Pakistan. No matter what time of the year it is, every lady wear chiffon dresses for weddings, evening functions and events. Pakistan has adopted the tradition of wearing all these royal material clothing from the Mughal customs and traditions. The subcontinent had a rich culture during the Mughal emperors rule and this culture was adopted by the people of the subcontinent. The traditional wear on weddings and other formal functions still has the same custom of wearing the royal material.

With the latest trend and the eastern traditional fashion there is now an addition of chiffon trend, every dress may it be formal or casual has a touch of chiffon in them. Sleeves of most of the dresses are stitched with chiffon material.  The versatility of the recent summer collection of lawn prints and designs by the designers had chiffon sleeves with almost every dress. Since Pakistani dresses can be customised and tailored according to individual’s personal choice and orders therefore it is completely possible to get your very own chiffon sleeve dress. Continue reading…

Comments (0) Posted by Zara Omer on Thursday, November 10th, 2011
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Pakistani Choridar PajamaThe Choridar pajamas are one of the most adopted outfits by the Pakistani women. It’s the essential part of Pakistani fashion since its origin in the royal forts of Mughal Empire. Women of every age in Asia and in Pakistan particularly wear Choridar pajama with long forks and long kameez.

The Choridar pajamas are so ‘in” in the Pakistani fashion that on some particular occasion like mayo and Mehndi boys also prefer to wear it. The Choridar pajamas are long and tight once you put it on you can manage the curls of it. They are stitched longer then legs due to which they produce more curls which is their ultimate beauty.

Choridar pajamas are made of almost every fabric. However, the silk made choridars are much more preferred by Pakistani men and women.

The Choridar pajama is glorious Mughal outfit. You will be amaze to know that Anar kali, the unfortunate love interest of Prince Salim used to wear heart arresting and feminine Choridar pajamas, off course to take away prince’s heart.

Continue reading…

Comments (0) Posted by Zara Omer on Thursday, September 8th, 2011
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