One of Pakistan’s brightest retail brands; Origins was recently awarded as the ‘Brand of the Year’ by Brands Asia. To glorify the moment Origin’s director Suleman Pervez was further awarded as the Entrepreneur of the Year for Origins. Origins launched in 2010 is the creative brain child of Ayesha Mansoor and Suleman Pervez and from the beginning till date is considered as one of the most sought after brands in the Pakistani fashion retail industry. Origins thrives in ready-to-wear designs that are exquisite and extraordinary for the diverse Pakistani consumer market. Continue reading…
KARACHI April 3, 2012: Aisha Alam, an upcoming fashion designer from Karachi, has recently taken the fashion world by storm with her vibrant colored shirts, solid patterns and minimalist design sensibility. Aisha Alam’s summer wear is inspired from an eagerness to develop trendy and fashionable prêt wear at reasonable prices.
“I design for the modern woman,” says the young designer, who began her career at Gul Ahmed. “I believe in minimal but effective designs, which are easy to carry and create an impression.”
Aisha Alam stocks her collection at Brands Just Pret, one of the city’s newest and most exciting multi brand stores. Her collection sells like hot cakes, mainly because Aisha Alam prices her clothes extremely reasonably and believes in winning loyalties over making profits. Continue reading…
[Lahore: 21 March 2012] Sara Shahid of Sublime launches a brand new line of ready to wear fashion, ‘Simply Sublime’, in Lahore on the 25th of March 2012 at her flagship store on MM Alam Road.
Indeed the Simply Sublime line is the newest addition to the Sublime label which currently boasts over five permanent Pret-a-Porter and couture lines.
While creating the Simply Sublime line, designer Sara Shahid was motivated by three main features: Versatility, Affordability & Wearability, all wrapped into each Simply Sublime ensemble. Continue reading…
[Lahore: 19 March 2012] Come one, come all to the Leisure Club Spring/Summer circus; it’s coming to town for just one day to kick off Leisure Club’s 15th birthday celebrations.
The event promises to be the most saucy, sassy and supremely fun fashion extravaganza of the season because Leisure Club has literally juggled vivid colors, acrobatically crafted their denims and tamed wild, psychedelic beasts to make it happen!
What makes this event special is the never-seen-before amalgamation of a mega – fashion show with circus acrobats and surprise musical performances.
Expect an art attack of unprecedented proportions as Leisure Club fuses their psychedelic Spring/Summer line with captivating performances by Ukrainian and Russian acrobats, magicians and conjurers, Singaporean Kung Fu artists, daring young men and women on flying trapezes, Lion tamers, tightrope walkers, and a dance troupe. Continue reading…
[Lahore, 29 February 2012] As first announced in January 2012, premier home textiles exporters, Kamal Limited is set to launch their first local initiative with a lawn collection for 2012 in collaboration with fashion designer Khadijah Shah of Élan.
At the event, models will be displaying the different ways in which to stitch Kamal Lawn by Élan live at the event. The Lahore exhibition will continue till 15 March at the selected venue.
Kamal Lawn by Élan is also being exhibited in Karachi and Faisalabad on 14 March and Islamabad on 15 March; at Imperial Garden in Karachi, Dynasty in Faisalabad and Kapas in Islamabad. Continue reading…
Having first launched in 2010 and spearheaded by entrepreneur Arjumand Amin, Mahnoush is a niche brand, which has fast gained renown for exceptional fabric quality and inspired design sensibility.
Quality is manifest most notably in the construction of the fabric with the brand exclusively using 100 percent Giza cotton, widely acknowledged as one of the finest cottons in the world. Continue reading…
“Kesa by Lala takes inspiration from the richness of Japanese culture, with the name being derived from the prayer robes of Japanese Buddhist monks which they designed with utmost care and finesse in patterns reflecting Japanese subtleties and design aesthetics.
The House of Lala interprets this heritage within a Sub Continental Context with their brand “Kesa”, which combines the intricacies of art and design while retaining the best in fabric and embellishment. Indeed the latest summer collection from Kesa represents Islamic and Oriental art presenting designs in floral and geometric patterns in a variation of colours accentuated by embellishments, panels and embroideries.