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Aisha Alam’s New Winter Collection in StoresAisha Alam, a designer known for her minimalism and modern cuts is out with her new winter collection. The designer has made a name for herself in no time with sense of design and truly understanding the need of the modern women. The new collection is all about rich colors and stylish embellishment. Continue reading…

Comments (0) Posted by Fashion Central on Friday, December 7th, 2012
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Mina Hasan’s Spring/Summer Collection Rania Now in Stores!Mina Hasan’s spring/summer 2012 collection “Rania” is now available at the flagship stores in Karachi and Lahore. The name Rania stems from various origins and is translated for ‘Queen’ in Indian mythology and being satisfied and contentedin the Arabic language. Indeed the collection exudes sedate glamour combining a variety of colours, embroidery and embellishments to make you stand.

The collection resonates with radiant colours of the spring season with each outfit aiming to give a royal feel. As it plays on neutral, earthy shades the collection beautifully incorporates sharp colours in the form embroidery, embellishments and piping. The cuts in the outfit add an endless flow to fabrics whereas the nets and laces used create movement and translucency. Variations in fabric and the use of gemstones add a touch of royal elegance to each outfit. The line also plays on navy blue and peach with the heavier outfits as it integrates a lot of bling with neat embellishments. The aim has been to create a goddess like effect where each outfit is such that it shines through and stands out in a crowd. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, May 23rd, 2012
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Visit the main boulevards of your city. You will meet big billboards and hoardings displaying designer lawn’s latest collections showcased by the best fashion designers of today. Every second day, designer lawn exhibitions are scheduled, and the moment they start off their exhibition, they are out of stock before the official closure of the exhibition. Why is this so???

The reason behind is the designer lawn trend that has developed roots. There’s a big demand of signature designs. Designer lawn trend is seen to grow with a snow ball effect right after the first designer lawn launch by Al Karam, named Sana Safinaz in 1997. Al Karam is the proven trend setter brand in the realm of designer lawn market. Continue reading…



Just like the commendable joint venture of Pakistan Fashion Design Council (PFDC) and L’Oréal Paris, the PFDC L’Oréal Paris Bridal Week 2011, there is something freaky yet splendid. Other than the conventional red carpet, the PFDC L’Oréal Paris Bridal Week 2011 is going to have the exceptional “Black Carpet” for the first time in Pakistan’s fashion history.

Where red is the symbol of glam and style, the black depicts the elegance and passion. This is how the Black Carpet of PFDC L’ Oréal Paris Bridal Week 2011 aims to endow the mesmerizing feel to all fashion designers, fashion models, makeup artists, stylists and to all fashionistas and celebutants to walk over. Photographers will have the opportunity to capture the dazzling steps of participants making PFDC L’ Oréal Paris Bridal Week 2011 Black Carpet memorable for the many forth coming Pakistani fashion weeks.



2011 is a start to a new decade, ‘fashion’ one of our favorite and most used term is in full swing. We all want to know what Pakistani fashion trends 2011 are all about. Winters are coming to an end and we all are gearing up to refresh our wardrobes for spring and summer 2011.

Ladies white is the new black, if you think it will not look gorgeous on you then you are sadly mistaken. White is for everybody from fair to wheatish complexion. You will be amazed how white is so elegant and graceful, don’t forget to wear your pearls along to enhance it. White is easy to carry whether in the form of a Kurta that you can wear on your jeans or a long dress along with Churidar Pajama, which is our desi version of skinny jeans.

Churi Pajamas are the traditional fitted Pajamas being worn in India and Pakistan for a very long time. A point came when our new generation was completely alien to what this is and found skinny jeans very hip and in. This is the time when Churidar Pajamas came back in to fashion. They look exquisitely elegant with the kind of long Kameez’s that are in these days. I know what the next question is? Where do we get these since the tailors drive us insane? These days almost every boutique is making ready to wear Churidar Pajamas. Unbeatables and Funk Asia have one of the best ones. Continue reading…

Comments (0) Posted by saher on Saturday, February 26th, 2011
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Pakistani fashion trends leaves behind all the trends because of the variety of creations in Pakistani fashion.

With the arrival of the spring the ladies need to bring out the brighter side of their personality. The latest trend in the women’s fashion is all the bright colours, since the summer will be taken over by neutral subtle colours, so during the spring be bold. Go for fuchsia pink, peacock blue and lime green. Don’t hesitate to wear bold and chunky accessories because that is the demand of the latest trend. Although the accessories are a part of Pakistani fashion culture especially with the traditional outfit. Ladies in Pakistan have a fair idea about the fashion trend as well as what will suit them. Continue reading…

Comments (0) Posted by Zara Omer on Friday, February 25th, 2011
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The beginning of the summer 2011 is just round the corner but you still haven’t decided on what to wear during it.

The cold and itchy weather of winter is going to be over and we are heading to the shiny and bright summer season, a season of bright and vivid color. It is a season in which you can play with bright and glamorous colors, hues and designs.

Before the beginning of summer season, number of fashion designers and style gurus come in the market with their latest lawn collection. They target and catch the attention of almost all age group of women by their captivating and pure womanly allure designs. Top class hotels and resorts are show cased with the latest 2011 lawn collection. The fashion and brand consciousness and craze of women are on hype during these latest 2011 lawn collection exhibitions. Continue reading…



The House of HSY proudly announces its debut collection of lawn prints, “The World of HSY”, available for retail through nationwide exhibitions and at fabric outlets from the first week of April 2011.

Indeed, this latest retail extension of the respected fashion house comes as a celebration of a decade in the industry and is manifest of the design houses’ consistent quest to remain dynamic within the business of fashion. An extension of their prêt a porter philosophy, The World of HSY prints will be retailed as an unstitched range of complete ensembles. Priced competitively with twenty designs within the collection and each design available in three distinct colour palettes, The World of HSY Prints endeavours to bring forward the fashion houses’ coveted aesthetic to a larger audience of women in Pakistan, through this accessible brand. Continue reading…

Comments (0) Posted by Mishal on Monday, February 21st, 2011
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Update yourself with latest Pakistani fashion 2011 and be a fashion icon.

How do we define fashion? There will be so many definitions and all of them will be correct but point here is that fashion is never constant rather it comes and goes. People all around Pakistan need to be aware of what kind of fashion is in and what fashion is out. This article will surely update you regarding the latest Pakistani fashion 2011. In short this article is all about latest Pakistani fashion 2011 and will talk about some important aspects of fashion in Pakistan. Continue reading…

Comments (0) Posted by Mishal on Friday, February 4th, 2011
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Fashion in Pakistan has gone through a strange transition, from being almost non-existent to the era of boutiques, and gradually landing into the hands of few individuals who laid the foundation of fashion industry.

Pakistani fashion collection is revealing fashions that have its own colours and traditions to make it out of the ordinary. For decades, Pakistani fashion faced continuous oppression but now this fashion scene has changed a lot and Pakistani fashion industry is standing on its own feet with diversity and distinction.

Fashion is a science that needs special effort and hard work, so we can’t forget the chore performed by our renowned fashion designer’s whose efforts made a specific place of Pakistani fashion collection in international fashion world. Collecting fashion is like choosing the flowers of your own choice from a garden full of different & colorful roses. It might bit difficult yet incredibly interesting. You just have to observe around; glance on the past, observe the present and look forward for the upcoming fashion. Now select the one of your own choice. Continue reading…