Launch of Daaman Outlet at Dolmen City Mall KARACHI : Daaman has become one of the most desired prêt wear brands since it opened in 2009, continuously showcasing a versatile selection of ready to wear outfits perfect for women of all ages. They have developed their reputation with their minimal design aesthetics and trendy cuts and their outfits combine elegance with design and simplicity.
The launch of Daaman’s second Karachi store brings the brand to Dolmen City Mall with their recently launched Spring/Summer 2012 collection. The collection, which has designs in canary yellow, bright tangerine, and deep red hues, is a whole new take on casual wear for the summer with cuts that are on trend yet comfortable.

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Comments Off Posted by Fashion Central on Thursday, May 31st, 2012
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Singapore Pakistani Association Presents Jashn "Celebrating The Rhythms And Colors Of The Indus" Singapore Pakistani Association (SPA) was founded in 1948 with the aim of providing a platform for Pakistanis in Singapore to come together and have a way to remain in touch with our Pakistani roots. Today, the Association’s members include Singaporeans, Permanent Residents, Pakistanis working in Singapore, short-term visitors and Pakistani students. Activities have included collaborations with Singapore Heritage Board, major concerts featuring Pakistani artistes, fund-raisers, donation drives and cultural gatherings. Proceeds from these activities have been directed towards different charitable causes. Continue reading…

Comments Off Posted by Fashion Central on Thursday, May 24th, 2012
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Insam launches at Fashionville 6 in Brands Just Pret KARACHI: Insam is best known for combining wearable cuts with chic and fun fabric prints to create a retro flavor. Her collection presents ajrak patterns with modern cuts, crisp lines and sleek silhouettes bringing the best in workmanship and quality to each outfit. With inspiration drawn from Pakistani heritage old art gives her designs a unique and modern twist. Insam displayed their collection at Fashionville 6, launching the label at the multi brand store.

Fashionville 6 was carried out at Brands Just Pret in Dolmen City Mall where some of the most exciting new designers in the city launched their new collections. Fashionville is a regular series of events hosted by Brands Just Pret to bring together designers exhibiting their latest collections ranging from clothes, accessories, shoes and jewelry.

Brands Just Pret is a multi brand store and has become one of the city’s hippest multi brand store, housing some of new and creative designers. Insam couture launched their label at the multi brand store, bringing their latest collection of chic prêt wear and couture designs. Continue reading…

Comments Off Posted by Fashion Central on Wednesday, May 23rd, 2012
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Mehreen Syed is one of Pakistan’s top supermodels who has set national, regional and international fashion runways ablaze with her show stopping poise and confidence. She continues to grace the pages of local and international magazines and is among Pakistani’s most sought after supermodels. An entrepreneur, Mehreen has most recently launched the International Fashion Academy Pakistan [IFAP] where she combines her expertise in fashion with her business acumen to lead the institute with a passion to succeed and indeed contribute positively to institutionalizing and organizing the fashion industry in Pakistan today. Indeed through IFAP Mehreen has sought to establish a platform that allows the next generation of fashion industry professionals, specifically stylists, models, makeup artists and photographers, to study their field in a professional environment, equipping aspiring specialists with the technical know-how and exposure enabling such students to be able to pursue such studies as a viable career. Continue reading…

Comments Off Posted by sana shaheen on Saturday, December 17th, 2011
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“Revitalift Double lift works like an instant lift for your skin. Its double anti-ageing action goes deep into your skin instantly reduces fine lines and makes skin visibly tighter.” – L’Oréal Pakistan Spokesperson Aamina Sheikh.

L’Oréal Paris, the world’s leading beauty brand, proudly announced a brand new series of exciting and interactive Experts mall animations in Karachi and Lahore celebrating beauty, skin care and their world No. 1 in anti wrinkle creams franchise Revitalift at a press meet on the opening day of the experts’ mall animation. Continue reading…

Comments Off Posted by Mishal on Friday, May 20th, 2011
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This summer Mehrbano Sethi, Creator Luscious Cosmetics, brings to Pakistan an original Luscious Cosmetics innovation, Lip Couture, which provides the full colour coverage of a lipstick and the shine of a lip gloss! With extra mirror shine and moisture to hydrate and smooth the driest lips, it’s couture for your lips. Inspired by the world of high fashion, Lip Couture comes in seven stylish shades; Muse, Fashionista, Celebrity, Showstopper, Paparazzi, En Vogue and Scandal.

Mehrbano Sethi, Creator Luscious Cosmetics says, “Luscious Lip Couture endeavours to be the most gorgeous, vibrant liquid lip lacquer – I’ve been working on the formula for the past few months; the concept behind Lip Couture is intensely pigmented lip colour, something extraordinary that delivers vibrant colour without diluting it. This is rarely possible in solid lipstick formulas. I encourage ladies to go glamourous this summer with Lip Couture”. Continue reading…

Comments Off Posted by saher on Wednesday, May 19th, 2010
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(Lahore, 03 February, 2010) The Coke Studio team proudly introduces the expansion of the live music platform to encompass and introduce a series of exclusive ‘behind –the- scenes’ web blogs in 2010, due to popular demand. Through these blogs Coke Studio looks to share with its fans the passion, creativity and sheer joy behind these sessions thereby endeavouring to bridge the gap between the studio and its fans.

Indeed while Rohail Hyatt and his team gear up for a third season of electrifying collaborations and improvised fusion music to air later this year, Coke Studio’s ongoing web blogs bring you right on to the studio floor and into the red room for a sneak peak into where the magic first started. This series of ten minute blogs will include never been seen before interviews, pictures and interactions across both season’s 1 and 2 of Coke Studio. Indeed these blogs are set to showcase the harmony and diversity of the collective platform while also revealing the meticulous attention to detail that goes into the making of these sessions. Amongst many surprises in store for fans on these blogs are a series of ‘Coke Studio Specials’ about which more will be revealed as each blog airs. Continue reading…

Comments Off Posted by saher on Tuesday, February 9th, 2010