Fashion Central Best Buys

Launch of Daaman Outlet at Dolmen City MallKARACHI : Daaman has become one of the most desired prêt wear brands since it opened in 2009, continuously showcasing a versatile selection of ready to wear outfits perfect for women of all ages. They have developed their reputation with their minimal design aesthetics and trendy cuts and their outfits combine elegance with design and simplicity.
The launch of Daaman’s second Karachi store brings the brand to Dolmen City Mall with their recently launched Spring/Summer 2012 collection. The collection, which has designs in canary yellow, bright tangerine, and deep red hues, is a whole new take on casual wear for the summer with cuts that are on trend yet comfortable.

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Comments (0) Posted by Fashion Central on Thursday, May 31st, 2012
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Singapore Pakistani Association Presents Jashn "Celebrating The Rhythms And Colors Of The Indus" Singapore Pakistani Association (SPA) was founded in 1948 with the aim of providing a platform for Pakistanis in Singapore to come together and have a way to remain in touch with our Pakistani roots. Today, the Association’s members include Singaporeans, Permanent Residents, Pakistanis working in Singapore, short-term visitors and Pakistani students. Activities have included collaborations with Singapore Heritage Board, major concerts featuring Pakistani artistes, fund-raisers, donation drives and cultural gatherings. Proceeds from these activities have been directed towards different charitable causes. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, May 24th, 2012
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Insam launches at Fashionville 6 in Brands Just PretKARACHI: Insam is best known for combining wearable cuts with chic and fun fabric prints to create a retro flavor. Her collection presents ajrak patterns with modern cuts, crisp lines and sleek silhouettes bringing the best in workmanship and quality to each outfit. With inspiration drawn from Pakistani heritage old art gives her designs a unique and modern twist. Insam displayed their collection at Fashionville 6, launching the label at the multi brand store.

Fashionville 6 was carried out at Brands Just Pret in Dolmen City Mall where some of the most exciting new designers in the city launched their new collections. Fashionville is a regular series of events hosted by Brands Just Pret to bring together designers exhibiting their latest collections ranging from clothes, accessories, shoes and jewelry.

Brands Just Pret is a multi brand store and has become one of the city’s hippest multi brand store, housing some of new and creative designers. Insam couture launched their label at the multi brand store, bringing their latest collection of chic prêt wear and couture designs. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, May 23rd, 2012
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Mehreen Syed is one of Pakistan’s top supermodels who has set national, regional and international fashion runways ablaze with her show stopping poise and confidence. She continues to grace the pages of local and international magazines and is among Pakistani’s most sought after supermodels. An entrepreneur, Mehreen has most recently launched the International Fashion Academy Pakistan [IFAP] where she combines her expertise in fashion with her business acumen to lead the institute with a passion to succeed and indeed contribute positively to institutionalizing and organizing the fashion industry in Pakistan today. Indeed through IFAP Mehreen has sought to establish a platform that allows the next generation of fashion industry professionals, specifically stylists, models, makeup artists and photographers, to study their field in a professional environment, equipping aspiring specialists with the technical know-how and exposure enabling such students to be able to pursue such studies as a viable career. Continue reading…

Comments (0) Posted by sana shaheen on Saturday, December 17th, 2011
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This summer Mehrbano Sethi, Creator Luscious Cosmetics, brings to Pakistan an original Luscious Cosmetics innovation, Lip Couture, which provides the full colour coverage of a lipstick and the shine of a lip gloss! With extra mirror shine and moisture to hydrate and smooth the driest lips, it’s couture for your lips. Inspired by the world of high fashion, Lip Couture comes in seven stylish shades; Muse, Fashionista, Celebrity, Showstopper, Paparazzi, En Vogue and Scandal.

Mehrbano Sethi, Creator Luscious Cosmetics says, “Luscious Lip Couture endeavours to be the most gorgeous, vibrant liquid lip lacquer – I’ve been working on the formula for the past few months; the concept behind Lip Couture is intensely pigmented lip colour, something extraordinary that delivers vibrant colour without diluting it. This is rarely possible in solid lipstick formulas. I encourage ladies to go glamourous this summer with Lip Couture”. Continue reading…

Comments (0) Posted by saher on Wednesday, May 19th, 2010
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(Lahore, 03 February, 2010) The Coke Studio team proudly introduces the expansion of the live music platform to encompass and introduce a series of exclusive ‘behind –the- scenes’ web blogs in 2010, due to popular demand. Through these blogs Coke Studio looks to share with its fans the passion, creativity and sheer joy behind these sessions thereby endeavouring to bridge the gap between the studio and its fans.

Indeed while Rohail Hyatt and his team gear up for a third season of electrifying collaborations and improvised fusion music to air later this year, Coke Studio’s ongoing web blogs bring you right on to the studio floor and into the red room for a sneak peak into where the magic first started. This series of ten minute blogs will include never been seen before interviews, pictures and interactions across both season’s 1 and 2 of Coke Studio. Indeed these blogs are set to showcase the harmony and diversity of the collective platform while also revealing the meticulous attention to detail that goes into the making of these sessions. Amongst many surprises in store for fans on these blogs are a series of ‘Coke Studio Specials’ about which more will be revealed as each blog airs. Continue reading…

Comments (0) Posted by saher on Tuesday, February 9th, 2010
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Following the success of LABELS in Karachi, chief executive Zahir Rahimtoola brings LABELS to Lahore on the 29th of January 2010 as an exciting franchise with businesswoman Sowaba Shehzad.

Indeed LABELS has come a long way; from humble beginnings in Karachi, the outlet is currently among Pakistan’s premier multi-designer stores’ retailing fine clothing, accessories, hand bags and precious jewellery essentially catering to the strong and independent woman of Pakistan. The current Labels campaign including Pakistan’s most watched television anchors and personalities can be seen across all major magazines and supplements. Indeed it is reflective of the Labels philosophy and ethos which is to make women not only look stunning but also feel spectacular; making sure that the woman of substance is no doubt the woman of Labels.

In Lahore, LABELS introduces a diversity of accessible fashion by Anisa Khan, Chamak by Sania MaskAtiya and Abida Dada, Flair by Naureen Fayyaz, Freeha Baqir, Jannat & Sadaf, Labelseponymous line, Mina Hassan, Nadya Mistry, Natasha Daultana, Naureen Arbab, SadiyaNadiya, Sanam Chaudhri, Somal Halepoto and Aliya Agha Nguyen. Speaking about opening in Lahore, Zahir has said:

“Thanks to the pioneers of the fashion industry of Lahore, there is a vibrant retail environment with a far greater awareness of designer branded collections. This has emboldened us to return to Lahore (Labels was originally opening at the Pearl Continental in 1998). This is the first franchise store for Labels which makes it all the more exciting. We intend to mix local sensibilities with its own 15 years of retail experience and indeed bring to Lahore our unique philosophy of catering to a cross section of the women of Pakistan. We are particularly pleased to have Ms. Sowaba Shehzad partner with us in Lahore as she has a number of years of corporate experience and we trust her experience will help further enhance the service levels of LABELS Lahore.”

The opening of LABELS also coincides with the launch of exclusive home accessories brand SOUVENIR, on the first floor of the outlet. As the French name suggests, SOUVENIR encourages the spirit of taking home a ‘memory’. The brand carries home décor pieces ranging from Candle Stands, Coffee Tables, Chairs, Consoles, Ottomans, Tea Boxes, Coasters, Mirrors, Frames and Book Ends in a combination mostly comprising of wood with ceramic textures, a mosaic aesthetic and hand painted surfaces. SOUVENIR is an independent project by Sowaba Shehzad, currently Ceo of ALNO German kitchens and interiors. Speaking about introducing a LABELS franchise and debuting her own brand SOUVENIR in Lahore, Sowaba Shehzad, has said

“Bringing LABELS to Lahore is part of our company’s vision for diversification. Being Pakistan’s first multi brand store and having a unique brand character makes us confident of LABELS being able to carve out its own niche here in Lahore. I am also launching my own home décor brand SOUVENIR simultaneously, which is also part of our horizontal diversification strategy catering to the same market segment as LABELS and our other brands.”

LABELS Lahore opens for retail at 6 PM on the 29th of January [Friday] at 194 Y Block, DHA, Lahore.

About Labels:

Labels emerged onto a non-existent fashion scene in 1996 in Karachi, and pioneered casual western clothing in Pakistan. Since its inception, Labels has always been a proactive store and has thus evolved a number of times keeping in line with ongoing international fashion trends.

Zahir Rahimtoola’s vision has come a long way; from a humble beginning Labels has become Pakistan’s premier multi-designer store retailing fine clothing, accessories, hand bags and precious jewellery essentially catering to the strong and independent woman of Pakistan. Indeed, Labels opened the first Original Levis store in Pakistan retailing Levis & Dockers products and in the past has also retailed some of Pakistan’s most prestigious designers including Maheen Khan, Deepak Perwani, Nayna, Samyra Rashid, Nomi Ansari and Gulabo.

Currently, Labels Karachi retails Maheen Kareem, Jannat & Sadaf, James Abidi, SadiyaNadiya, Pash, Zara Shajahan, Elan, Chamak, Mina Hasan, N.Ali, Belladonna, Anisa Khan, Levi Strauss Signature, United Colors of Benetton and their own eponymous affordable line headed by young designer Hala Syed.

In Lahore, Labels now introduces Anisa Khan, Chamak by Sania Maskatiya and Abida Dada, Flair by Naureen Fayyaz, Freeha Baqir, Jannat & Sadaf, Labels, Mina Hassan, Nadya Mistry, Natasha Daultana, Naureen Arbab, Sadiya Nadiya, Sanam Chaudhri, Sarah Gilani, Somal Halepoto and Aliya Agha Nguyen.

The current Labels campaign including Pakistan’s most watched television anchors and personalities can be seen across all major magazines and supplements. Indeed it is reflective of the Labels philosophy and ethos which is to make women not only look stunning but also feel spectacular; making sure that the woman of substance is no doubt the woman of Labels.

About Souvenir:

Bringing to Pakistan her creative aesthetic, Sowaba Shehzad introduces her home accessories brand Souvenir. Located at the first floor of Labels in Lahore, Souvenir includes a versatile range of home décor pieces ranging from Candle Stands, Coffee Tables, Chairs, Consoles, Ottomans, Tea Boxes, Coasters, Mirrors, Frames and Book Ends in a combination mostly comprising of wood with ceramic textures, a mosaic aesthetic and hand painted surfaces.

With plans to launch Souvenir globally, Sowaba aims to promote Pakistani Handicrafts and accessories making Souvenir accessible to all feelings, relations and occasions one wants to celebrate.

Comments Off Posted by saher on Wednesday, January 27th, 2010
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Borjan (Pvt) ltd is into designing and retailing of shoes through its own retail and partner retailer nationwide network for the last 16 years with the aim to provide exceptional shoes at affordable prices.  Borjan (Pvt) limited is now one of the leading shoe retailers in Pakistan with over 47 outlets in 33 cities of Pakistan selling approximately 500,000 pairs of shoes annually.

Borjan has almost 1,000 individuals employees nationwide, Borjan retail outlets offer a wide assortment of fashion, for gents & ladies. Located primarily in hub of 33 cities, our spacious stores offer the best value by providing good quality shoes at great prices. Customer service is fast thanks to a self selection shopping environment with qualified staff to serve and assist.

Impressive Brand range of Borjan caters to both genders that include Digger (outdoor casuals), Sky Walk (formal comforts), Matilla (informal casuals), Gig (formal) & Kashang. These brands are sold across Pakistan in top shoe stores in addition to our own 41 Retail Outlets.

Ora collection
Ora collection is very colorful and vivid collection for ladies tat has been specially designed for occasion like evening or formal get togethers. These are the delicate shimmery  shoes with high heels, diamantes, brooches, shimmery metallic effect materials, stones, bead work etc targeting the eastern western blend of party wear dresses and embroidered long kameez with culet or trouser of Raw Silk along with little embroidery on hemline.

Comments (0) Posted by saher on Friday, October 30th, 2009
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Luscious Cosmetics introduces a range of affordable delightfully well-priced diamond finish nail colour, a brand new ultra-shine lip gloss range, Incredible Lash Mascara, and a Deluxe Brush Set!

Luscious Diamond Finish Nail Lacquer

Luscious Cosmetics introduces its brand new range of nail colour in 16 irresistible shades that include the hottest colours seen on international catwalks for the season. The formula is free from formaldehyde, DBP and Toluene which are common toxic ingredients present in many nail polish brands and can have serious harmful effects. The high gloss, quick dry formula is perfect to drench your fingertips in unstoppable colour!

Ultra-shine Lip Gloss

Turn on the shine with Luscious Ultra-shine lip gloss in an array of gorgeous super-shiny shades that add a glistening, glassy, splash of colour with a delicious fruity scent. It coats lips with a shot of ultra-glam that goes on smooth and fast with a silky brush applicator, keeping you in perfect control. Protects and nourishes your lips with the powerful antioxidant  trio of  vitamin A, C and E.

Incredible Lash Mascara

Luscious Incredible Lash Mascara provides volume, length and curl for the longest, fullest lashes. The waterproof, all-in-one formula contains conditioning and strengthening ingredients for beautiful, Luscious lashes. The special brush spirals around each lash to lift, curl, and define for a perfect application and intense velvety finish. Hypoallergenic and suitable for sensitive eyes. Get ready for lashes with a little more oomph and a lot more glamour.

12 piece Deluxe Brush Set

A deluxe, twelve-piece brush collection for the diva who’s got to have it all. This brush set includes 12 luxury brushes for creating a professional, polished makeup application and includes a face powder brush, a foundation brush, a lip brush, a brow brush, two different eyeliner brushes, and six eye shadow brushes. These high quality brushes have sleek handles and top quality synthetic Taklon hairs in keeping with the cruelty free policy of Luscious Cosmetics. This set comes with its own glamorous faux leather carrying case.

The cosmetics line already includes a line of pressed powders, a whitening base, a range of foundation, lipsticks, lip glosses, eye shadows, and blush and includes an acclaimed mascara and Catwalk eyeliner.

Go Get Luscious! Celebrate Your Beauty!

Comments (0) Posted by saher on Thursday, October 29th, 2009
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(Lahore, 03 September 2009) After the success of Ensemble and Ritu Kumar in Karachi, Zeba and Shehrnaz Husain bring both store and brand label to Pakistan’s cultural hub – Lahore, at the prestigious Mall of the Lahore.

The Ensemble fashion house will bring to the city a palette of Karachi’s iconic and young designers including: fashion stalwart Faiza Samee, pioneer and multiple national award winner Rizwan Beyg, contemporary designer and Lux Style Award winner 2009 for Prêt a Porter Maheen Karim, acclaimed designer Nida Azwer who was also nominee for best emerging talent at the Lux Style Awards 2008, the Umar Batul Prêt line which is a collaboration between the maestro Umar Sayeed and magazine editor Batul Rizvi, evergreen designer Sanya Muneer, the edgy Lux Style 2009 nominee Sadaf Malaterre and Ensemble’s eponymous line.

Within the same retail space and in keeping with their fashion tradition, Ensemble will also be introducing their exclusive Indian designers to Lahore with a complete collection from Haute Couture guru Ritu Kumar and pieces by Tarun Tahiliani who is known for heralding a fashion and retailing revolution in India and Simar Duggal, model turned contemporary designer.

On opening in Lahore, Zeba and Shehrnaz Husain have said “We opened as a small boutique in Clifton some two years back and have grown to introduce new designers, re introduce classic designers in new avatars, showcase new collections and exclusive fashion lines, bring Ritu Kumar to Karachi in 2008 and stage fashion shows every season. To be opening in Lahore is an extension of Ensemble’s vision, which is to help make fashion exciting, accessible and dynamic; and what better place to execute this vision – Lahore does after all share both a historical and contemporary relationship with high fashion and style!”

The opening of Ensemble and Ritu Kumar in Lahore will feature signature, Prêt a Porter and Eid collections of all designers.

About Ensemble:

Ensemble is one of Pakistan’s premier independent luxury boutiques, conceived and established by Zeba and Shehrnaz Husain in Karachi. A pioneer in its vision, the outlet houses collections of top designers from both the Pakistani and Indian fashion industries, thereby creating a unified space on a combined platform for leading designers both sides of the border. The fashion space houses exclusively Bunto Kazmi’s Prêt a Porter line, Umar Saeed Couture, Sana Safinaz’s Prêt a Porter collection, Sadaf Malaterre, Umar Batul, Faiza Samee, Shamaael, Tarun Tahiliani, Rohit Bal, Simar Duggal, Adnan Pardesy and Kamiar Rokni.  Their new Lahore outlet include designers new to the Ensemble family, Rizwan Beyg, Sanya Muneer, Maheen Karim and Nida Azwer.

Ensemble’s debut show was the re launch of design stalwart Shamaael at a critically acclaimed November event in 2007 followed by introducing Kamiar Rokni’s solo label to Karachi the same year. Ensemble’s Spring/Summer showcase was held in 2008 where Umar Saeed, Sadaf Malaterre and Kamiar Rokni took to the ramp for the first time ever and where Nilofer Shahid also showcased her debut Prêt collection. This was subsequently followed by a Fall/Winter fashion show the same year where the iconic Bunto Kazmi showcased her Prêt collection for the first time in her career and young designer Adnan Pardesy debuted. Since then, Zeba and Shehrnaz Hussain have launched the official Ritu Kumar retail outlet in Pakistan, introduced Rizwan Beyg and Sana Safinaz’s exclusive and first ever retail ready Prêt a Porter collections and most recently, held a fashion show in honour of the Teacher’s Resource Centre (TRC), thereby putting fashion’s socially responsible foot forward to promote specifically, education and progression in Pakistan.

Ensemble has also recently developed its own line in collaboration with the charitable Behbud Assocation of Pakistan for their block printed fabric. Zeba Hussain herself has been supporting charity through fashion for over two decades through initiatives such as Carnivale De Couture in aid of TRC, the MALC annual ball and fund raisers and balls in aid of the Kidney Centre and the Lady Dufferin hospital.

In 2009 – 2010, Ensemble will be holding a Fall/Winter fund raising fashion show in Lahore in aid of the IDP’S.

Comments (0) Posted by saher on Tuesday, September 1st, 2009
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