Fashion Central Best Buys

A novel campaign was arranged by beauty and personal care brand Capri at Park Towers Karachi recently where people enjoyed a host of activities including pink pampering, beauty advice and guidance from beauty experts and more, all to create a Pink impact for those in attendance. The four day long activity was in line with the pink variant of Capri Soap that has been doing the rounds with media  personality, Ayesha Omar as its Brand Ambassador. With this activity, Capri gave the phrase “Paint the Town Pink” literal meaning by creating a unique experience for everyone in attendance. Aptly named, Pretty in Pink, the campaign commenced with a unique idea of giving out invitations for the activation through a vehicle based activity by driving around Karachi in a Capri Pink Car, which ladies, especially young girls who collected these and eagerly waited to visit the Capri Pink Lounge. Continue reading…

Comments (0) Posted by Zara Omer on Friday, September 30th, 2011
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Halloween is the day when fantasies can come true. Rising trend of Halloween parties are compensating for the loss of native traditions like Basant. It’s scary, yet harmless fun of costumes, friends and music!

The advent of October marks a wave of anticipation for Halloween. Initially, the celebration of Halloween was limited to Western cultures. However, the modernization of our people and the diffusion of foreign trends have increased the interest of our younger generation in Halloween. Academic institutions organize annual events in this regard. Moreover, private dance parties and bonfires are also becoming remarkable occasions. Continue reading…

Comments (0) Posted by Mishal on Tuesday, October 19th, 2010
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(Lahore 7-8 April 2010) Following the success of their hugely popular Live Beauty Event in Karachi, Luscious Cosmetics is unveiling their Live Beauty Event in Lahore!

For two exciting and interactive days, ladies are invited to come and experience the Luscious Cosmetics brand and to ‘Celebrate their Beauty’ at Qasr-e-Noor [Main Boulevard]. Luscious makeup artists will be on hand at exclusive Luscious counters for free makeup trials, makeovers and consultations at makeup stations. Luscious will also introduce a free Nail Bar where one can try all their nail polish colours and a Foundation Station offering expert guidance in finding the right foundation to match one’s skin tone! Ladies can also expect a personal beauty consultation card on arrival, where they can note the shades that are recommended especially for them. Both Luscious Live Beauty days will also feature a Lucky Draw with prizes such as Luscious Gift Hampers and Party Makeup vouchers. A 10% discount will be offered all Luscious products for the duration of the event. Continue reading…

Comments (0) Posted by wasif on Wednesday, April 7th, 2010
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