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The Pakistan Fashion Design Council (PFDC) proudly announces their fourth consecutive season of PFDC L’Oréal Paris Bridal Week 2014 (#PLBW2014) scheduled to take place in Lahore from 30th September to 2nd October 2014 in collaboration with L’Oréal Paris, the world’s leading beauty brand.

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Comments Off Posted by Fashion Central on Monday, September 1st, 2014
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bridal fashion week

Weddings of Asia (Pakistan Fashion Week 6) at the Russell Hotel, London on the 30th May – 01 June 2014 was a hugely successful show hosted by Riwayat. Riwayat has put up fantastic shows since establishing PFW in London in 2011, and the introduction of Weddings of Asia is being seen as another feather in its proverbial cap. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, June 5th, 2014
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Critically acclaimed luxury womenswear fashion house MUSE showcased a collection of luxuryprêt a porter at the PFDC Sunsilk Fashion Week (PSFW) on 11th of April 2014. Indeed MUSE have been consistently participated at all PSFW runway shows, this being their 7th PFDC Sunsilk Fashion Week collection. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, April 24th, 2014
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Day Thee of Pantene Bridal Couture Week by Style 360

Pantene Bridal Couture Week by Style360 opened as always with a change in the set décor. Fresh flower arrangements lined the T-junction of the ramp, as well as the arches in the backdrop, enhancing the beauty of the flower chandeliers.

The First segment of Show One was opened by Kuki Concepts who presented a beautiful and colourful fusion collection. He was followed by Uzma Babar whose clothes were all about shimmer and sheen. Her showstopper was donned by Noor, Ahmed Ali Butt and Fatima. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, December 4th, 2013
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PBCW Day 2

Day Two of Pantene Bridal Couture Week left the guests mesmerized as they witnessed a change in the already impressive sets, with fresh flowers arranged around chandeliers with candles hanging down from them, additions in the backdrop and motifs on the catwalk.

The first show opened with Zainab Chottani who immediately caught the audience’s attention with HSY as her model resplendent in a black sherwani walking among her female models. Her fusion collection was elegant and her showstoppers were donned by Urwa, Marwa, Sherry and Maira Khan. She was followed by Erum Khan who also displayed some excellent pieces. Continue reading…

Comments (0) Posted by Fashion Central on Tuesday, December 3rd, 2013


Pantene Bridal Couture Week organized by Style360 kicked off to a rollicking start today. The beautifully decorated lounge and red carpet area, complete with fresh flower arrangements set the tone for the evening. The ramp decorated with gold French architectural backdrop complete with picture windows, beautiful chandeliers, arches, picture windows and fresh flower arrangements all helped to give a surreal look to the venue.

Opening the evening show on a grand and dramatic note was Fahad Hussayn. His off-white, self-embossed collection and champagne ensembles accompanied by bright kurtas for males and off-set by worked patkas were highly appreciated. Continue reading…

Comments (0) Posted by Fashion Central on Saturday, November 30th, 2013

Pantene Bridal Couture Week 2013

Pantene Bridal Couture Week by Style360, held twice a year, was pioneered by HUM Network Ltd. and Pantene four years ago with the objective of promoting Pakistan’s bridal industry and providing a platform for the country’s upcoming and established designers. The grand bridal show has now become the most eagerly awaited event of the fashion industry, and has continued to exceed expectations with each passing show. From the designing of the cards to the complete execution of the event including set designing, the entire event is always managed by the in-house teams of HUM Network Ltd.

Expressing her delight at the success of PBCW Sultana Siddiqui, president of HUM Network Ltd said “It was my dream to give our designers unprecedented mileage both at home and abroad and I am thrilled that through our Network which is viewed all over the world, we have achieved our targets.” Continue reading…

Comments (0) Posted by Fashion Central on Saturday, November 30th, 2013