Fashion Central Best Buys

Mina Hasan’s Spring/Summer Collection Rania Now in Stores!Mina Hasan’s spring/summer 2012 collection “Rania” is now available at the flagship stores in Karachi and Lahore. The name Rania stems from various origins and is translated for ‘Queen’ in Indian mythology and being satisfied and contentedin the Arabic language. Indeed the collection exudes sedate glamour combining a variety of colours, embroidery and embellishments to make you stand.

The collection resonates with radiant colours of the spring season with each outfit aiming to give a royal feel. As it plays on neutral, earthy shades the collection beautifully incorporates sharp colours in the form embroidery, embellishments and piping. The cuts in the outfit add an endless flow to fabrics whereas the nets and laces used create movement and translucency. Variations in fabric and the use of gemstones add a touch of royal elegance to each outfit. The line also plays on navy blue and peach with the heavier outfits as it integrates a lot of bling with neat embellishments. The aim has been to create a goddess like effect where each outfit is such that it shines through and stands out in a crowd. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, May 23rd, 2012
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Visit the main boulevards of your city. You will meet big billboards and hoardings displaying designer lawn’s latest collections showcased by the best fashion designers of today. Every second day, designer lawn exhibitions are scheduled, and the moment they start off their exhibition, they are out of stock before the official closure of the exhibition. Why is this so???

The reason behind is the designer lawn trend that has developed roots. There’s a big demand of signature designs. Designer lawn trend is seen to grow with a snow ball effect right after the first designer lawn launch by Al Karam, named Sana Safinaz in 1997. Al Karam is the proven trend setter brand in the realm of designer lawn market. Continue reading…



L’atelier (pronounced la-tell-lee-yay), is Islamabad’s premier multi-label boutique. Launched in 2010, it came as a much anticipated high end fashion address to the capital’s increasingly style focussed clientele. Entrepreneurs Ahsan, Sadaf, Sarah and Zahra Raza, wanted to create an ambiance of luxury and indulgence premised on French interiors and design. L’atelier’s motto is to provide a personalised service, exhibit the highest level of professionalism and provide access to fashion suiting every budget and every occasion. Taken together their vision is to provide an altogether superior retail experience.

L’atelier focuses on presenting women with a versatile range of trendy ready to wear options, from everyday wardrobe choices to ensembles more suited to formal occasions. To complement the clothes L’atelier also provides a selection of jewellery, shoes, bags and clutches to accessorise and complete the outfit. The boutique stocks over 40 designers from across the country and beyond. Many of these have been introduced to Islamabad for the first time. The selection includes a rich cross section of design labels ranging from the most renowned houses of fashion to coveted upcoming labels. Continue reading…

Comments (0) Posted by saher on Friday, March 4th, 2011


Hijab is becoming an elegant fashion for Pakistani women who love to engulf their torso in hijab. But hijab not at all means to clad over burdening clothe around thus latest hijab trends in Pakistan aim both purposes of beauty and style.

Right of Muslim women independence is well served through hijab and hijab is the only clothing that bestows a protective sheath and style to women altogether. So you don’t need to step out in black shaft always yet you have latest hijab trends in Pakistan to ease multipurpose clothing i.e. both functional and casual. Continue reading…

Comments (0) Posted by lubna khalil on Monday, February 14th, 2011


hits-of-islamabad-fashion-weekTimeless glory of Islamabad fashion week (IFW) includes an arena of Pakistani fashion depicted by many seasoned and budding Pakistani fashion designers, stylists and fashion choreographers over Islamabad fashion runway.

Islamabad Fashion Week (IFW) bashed with latest trends and styles at Serena Hotel, Islamabad with four zestful days from 27 January 2011 to 30 January 2011. The show aimed to mark both history and inclusion of Islamabad in the world’s fashion capitals incorporating renowned Pakistani fashion designers and fashion brands together with fresh talent to get access over international buyers and to enhance opportunity of international business interest in Pakistan’s fabric. Continue reading…

Comments (0) Posted by lubna khalil on Monday, February 7th, 2011


Pakistani fashion is famous for its colors and Asian trends. The Pakistani fashion designers have worked really hard to establish the Pakistani fashion industry. The article below will summarize the latest outfit trends in Pakistani fashion 2011.

The year 2011 will be the dynamic year in the Pakistani fashion since the combination both western and eastern outfits will be introduced with sizzling variations by Pakistani fashion designers.

Poppy shalwar kameez: The poppy shalwar kameez is made of jamavar binarsi febricity have v lined beck which is decorated with the beads. Its lower is plain but the top above waist is embroidered heavily. This is the best addition in today’s Pakistani fashion 2011. Continue reading…

Comments (0) Posted by Mishal on Monday, January 24th, 2011


A glove is a piece of clothing that covers a hand and there are different kinds of warm and fashionable gloves available in different fabrics and materials.

Men and women wear gloves to keep their hands comfortable, warm and funky. They are used in various ways. Nowadays, women are wearing leather gloves as a part of fashion statement. As compare to men, women have always wanted to look different from their counter part. Women do all they can like cosmetics, branded outfits and different fashion accessories to highlight their looks and boost their appeal, in the beginning there were hats, scarves in fashion and now he designer fashionable gloves are making their move. Continue reading…

Comments (0) Posted by Mishal on Thursday, December 2nd, 2010


[Karachi, 10th November 2010] PFDC and Sunsilk are proud to present their second Fashion Week from the 10th to the 13th of November 2010 in the cosmopolitan city of Karachi featuring 4 days of high fashion by Pakistani designers across the country, encompassing both the leading names from the industry as well as its emerging talents. The week will feature 24 distinct designers who will showcase creations from their Spring/Summer 2011 Prêt-à-Porter collections, with daily post-show exhibition stalls at the venue, thereby aligning the Pakistani fashion industry with international trends.

Participating designers include Ali Xeeshan, Ammar Belal, Asifa & Nabeel, Élan, Fahad Hussayn, HSY, Libas, Maria B., Muse, Nayna, Nickie Nina, Nida Azwer, Rano’s Heirlooms, Republic, Saai by Sahar Atif, Sadaf Malaterre, Sobia Nazir, Sublime by Sara, Teejays, The House of Kamiar Rokni, YBQ, Zara Shahjahan and emerging talents Akif and Mohsin.

The first day’s finale of the PFDC Sunsilk Fashion Week will be a charity show called “Fashion Gives Back” with over 40 designers participating, to be produced by HSY and styled by Asmaa Mumtaz. The theme of the charity show is each designer’s interpretation of ‘Black’ to be highlighted with an accent colour. These creations, amongst others, have been donated by the designers to be sold at a 40% discount the next day at a fundraising exhibition from 12 noon to 3:00pm at the Sheraton Hotel. All proceeds will be channelled towards the rehabilitation of the flood victims of the village of Hisar Qilay in the Malakand district of Swat, which has been adopted by the PFDC. In addition, throughout the Fashion Week, donations will be collected for the cause. Continue reading…

Comments (0) Posted by saher on Monday, November 8th, 2010


Jewellery reflects the beauty and essence of a woman and jewellery boxes are very important in this regard. In order to keep your jewellery items safe and secure, jewellery boxes are a must part of every woman’s wardrobe.

It is important for brides and women of all ages to keep their beautiful jewellery safe in a storage system, one which keeps your collection organised and protected. Keeping them in drawers would damage your jewellery, so jewellery box is a wonderful option. Continue reading…

Comments (0) Posted by Mishal on Monday, October 18th, 2010


Ramadan seems to leave its spiritual impact on every Muslim and Eid is a time when one fully enjoys the blessings of Allah and celebrates festivity to the fullest. Preparations of Eid, involves lot of cooking, shopping and celebrations at homes and outside.

Eid-ul-Fiter is coming closer and shopping is gaining momentum as you find men, women and children rushing to market to buy clothes, jewellery, makeup, shoes and so much more. Preparations of Eid, involves a lot of excitement and festivity for the Muslims of all ages. It is a time, when every Muslim gets an opportunity to relax, dress and eat as much as possible. Continue reading…

Comments (0) Posted by Mishal on Monday, August 30th, 2010
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