Following the success of the Kesa summer and winter collections in 2012, leading textiles brand Lala are set to launch ‘Kesa 2 by Lala’ today Monday 21st January 2013.

The fabric for Kesa’s latest collection is diverse, based in lawn/cotton with additions of velvet, organza and crochia lace. Continue reading…

SHEEP™ launches its Nationwide online shopping service with an introductory offer of free delivery to over 100 cities, starting 16th January 2013. This service will give customers access to new stock from the comfort of their home. Continue reading…

Aisha Alam, a designer known for her minimalism and modern cuts is out with her new winter collection. The designer has made a name for herself in no time with sense of design and truly understanding the need of the modern women. The new collection is all about rich colors and stylish embellishment. Continue reading…

Afsheen Mehboob’s popularity as a designer is due to her intelligence in combining complimenting colors with special and detailed embellishments. Her clothes are almost rhythmic in their making, and flow elegantly and smoothly when worn. Continue reading…

Mina Hasan’s spring/summer 2012 collection “Rania” is now available at the flagship stores in Karachi and Lahore. The name Rania stems from various origins and is translated for ‘Queen’ in Indian mythology and being satisfied and contentedin the Arabic language. Indeed the collection exudes sedate glamour combining a variety of colours, embroidery and embellishments to make you stand.

The collection resonates with radiant colours of the spring season with each outfit aiming to give a royal feel. As it plays on neutral, earthy shades the collection beautifully incorporates sharp colours in the form embroidery, embellishments and piping. The cuts in the outfit add an endless flow to fabrics whereas the nets and laces used create movement and translucency. Variations in fabric and the use of gemstones add a touch of royal elegance to each outfit. The line also plays on navy blue and peach with the heavier outfits as it integrates a lot of bling with neat embellishments. The aim has been to create a goddess like effect where each outfit is such that it shines through and stands out in a crowd. Continue reading…

Visit the main boulevards of your city. You will meet big billboards and hoardings displaying designer lawn’s latest collections showcased by the best fashion designers of today. Every second day, designer lawn exhibitions are scheduled, and the moment they start off their exhibition, they are out of stock before the official closure of the exhibition. Why is this so???

The reason behind is the designer lawn trend that has developed roots. There’s a big demand of signature designs. Designer lawn trend is seen to grow with a snow ball effect right after the first designer lawn launch by Al Karam, named Sana Safinaz in 1997. Al Karam is the proven trend setter brand in the realm of designer lawn market. Continue reading…

L’atelier (pronounced la-tell-lee-yay), is Islamabad’s premier multi-label boutique. Launched in 2010, it came as a much anticipated high end fashion address to the capital’s increasingly style focussed clientele. Entrepreneurs Ahsan, Sadaf, Sarah and Zahra Raza, wanted to create an ambiance of luxury and indulgence premised on French interiors and design. L’atelier’s motto is to provide a personalised service, exhibit the highest level of professionalism and provide access to fashion suiting every budget and every occasion. Taken together their vision is to provide an altogether superior retail experience.

L’atelier focuses on presenting women with a versatile range of trendy ready to wear options, from everyday wardrobe choices to ensembles more suited to formal occasions. To complement the clothes L’atelier also provides a selection of jewellery, shoes, bags and clutches to accessorise and complete the outfit. The boutique stocks over 40 designers from across the country and beyond. Many of these have been introduced to Islamabad for the first time. The selection includes a rich cross section of design labels ranging from the most renowned houses of fashion to coveted upcoming labels. Continue reading…

Hijab is becoming an elegant fashion for Pakistani women who love to engulf their torso in hijab. But hijab not at all means to clad over burdening clothe around thus latest hijab trends in Pakistan aim both purposes of beauty and style.

Right of Muslim women independence is well served through hijab and hijab is the only clothing that bestows a protective sheath and style to women altogether. So you don’t need to step out in black shaft always yet you have latest hijab trends in Pakistan to ease multipurpose clothing i.e. both functional and casual. Continue reading…

Timeless glory of Islamabad fashion week (IFW) includes an arena of Pakistani fashion depicted by many seasoned and budding Pakistani fashion designers, stylists and fashion choreographers over Islamabad fashion runway.

Islamabad Fashion Week (IFW) bashed with latest trends and styles at Serena Hotel, Islamabad with four zestful days from 27 January 2011 to 30 January 2011. The show aimed to mark both history and inclusion of Islamabad in the world’s fashion capitals incorporating renowned Pakistani fashion designers and fashion brands together with fresh talent to get access over international buyers and to enhance opportunity of international business interest in Pakistan’s fabric. Continue reading…

Pakistani fashion is famous for its colors and Asian trends. The Pakistani fashion designers have worked really hard to establish the Pakistani fashion industry. The article below will summarize the latest outfit trends in Pakistani fashion 2011.

The year 2011 will be the dynamic year in the Pakistani fashion since the combination both western and eastern outfits will be introduced with sizzling variations by Pakistani fashion designers.

Poppy shalwar kameez: The poppy shalwar kameez is made of jamavar binarsi febricity have v lined beck which is decorated with the beads. Its lower is plain but the top above waist is embroidered heavily. This is the best addition in today’s Pakistani fashion 2011. Continue reading…