The title of this article seems grammatically incorrect. However, there is no mistake. There is the science and discipline of jewelry making, even jewelry designing. Then there is the art of it. And to top it off, there is certainly the art of creative jewellery designing. Continue reading…

Following the success of the Kesa summer and winter collections in 2012, leading textiles brand Lala are set to launch ‘Kesa 2 by Lala’ today Monday 21st January 2013.

The fabric for Kesa’s latest collection is diverse, based in lawn/cotton with additions of velvet, organza and crochia lace. Continue reading…

SHEEP™ launches its Nationwide online shopping service with an introductory offer of free delivery to over 100 cities, starting 16th January 2013. This service will give customers access to new stock from the comfort of their home. Continue reading…

Aisha Alam, a designer known for her minimalism and modern cuts is out with her new winter collection. The designer has made a name for herself in no time with sense of design and truly understanding the need of the modern women. The new collection is all about rich colors and stylish embellishment. Continue reading…

JADE Accessories was born in 2011 and is inspired by the eclectic and international flavour of fashion found in the Middle East where the traditional is often juxtaposed with the cutting edge to create unique and exciting fashion statements.

The JADE philosophy is to create wearable art. Our jewellery artistically combines a variety of materials both semi precious and artificial, to bring out the ‘real’ beauty of each material. Every pieces if hand crafted by designers and jewellery artists from around the Middle East including Jordan, Lebanon and Egypt and of course by us in Pakistan. Continue reading…

Afsheen Mehboob’s popularity as a designer is due to her intelligence in combining complimenting colors with special and detailed embellishments. Her clothes are almost rhythmic in their making, and flow elegantly and smoothly when worn. Continue reading…

Mina Hasan’s spring/summer 2012 collection “Rania” is now available at the flagship stores in Karachi and Lahore. The name Rania stems from various origins and is translated for ‘Queen’ in Indian mythology and being satisfied and contentedin the Arabic language. Indeed the collection exudes sedate glamour combining a variety of colours, embroidery and embellishments to make you stand.

The collection resonates with radiant colours of the spring season with each outfit aiming to give a royal feel. As it plays on neutral, earthy shades the collection beautifully incorporates sharp colours in the form embroidery, embellishments and piping. The cuts in the outfit add an endless flow to fabrics whereas the nets and laces used create movement and translucency. Variations in fabric and the use of gemstones add a touch of royal elegance to each outfit. The line also plays on navy blue and peach with the heavier outfits as it integrates a lot of bling with neat embellishments. The aim has been to create a goddess like effect where each outfit is such that it shines through and stands out in a crowd. Continue reading…

The Luscious Signature Lipstick is a lightweight, yet velvety and rich colour formula that provides long wear and hydration for hours.

The new lipsticks have been formulated with extra pigment for crisp, vivid and stunning colour results. Continue reading…

Visit the main boulevards of your city. You will meet big billboards and hoardings displaying designer lawn’s latest collections showcased by the best fashion designers of today. Every second day, designer lawn exhibitions are scheduled, and the moment they start off their exhibition, they are out of stock before the official closure of the exhibition. Why is this so???

The reason behind is the designer lawn trend that has developed roots. There’s a big demand of signature designs. Designer lawn trend is seen to grow with a snow ball effect right after the first designer lawn launch by Al Karam, named Sana Safinaz in 1997. Al Karam is the proven trend setter brand in the realm of designer lawn market. Continue reading…

KARACHI: Color Studio, probably Pakistan’s most innovative and exciting make-up brand, has launched an exciting new nail color which is more than just a color. It is crackle color, and looks almost like nail art when it’s spread out on the nails.

One blogger described Color Studio’s Crackle Color in these words: “This is my first crackle polish. My sister was adamant that I try this, so I got myself this one from Colorstudio’s Pro Nails line at Dolmen Mall. They also have one in white as well.”

Annie Mansoor, CEO of Allenora Annie’s Signature Salon, was all praise for Crackle Nail Colors. “Crackle nail colors are unique, and fun and exciting and these truly add oomph to any get-up,” said Mansoor, all praise for Color Studio’s crackle colors. Continue reading…