The ninth PFDC Sunsilk Fashion Week officially commenced on 10th March 2016, marking the seventh consistent year of the prêt a porter platform. Indeed the 9th PFDC Sunsilk Fashion Week marks the fourteenth fashion week platform initiated by the Pakistan Fashion Design Council [with eight weeks of prêt-à-porter and five of bridal fashion] and is a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry.
Continuing with the structured approach to fashion showcases, the PFDC team builds on their commitment to 3 distinct platforms within PSFW with separate and dedicated showcases by Luxury/Prêt designers, High-Street brands and Textile houses. Indeed #PSFW16 features some of the season’s most anticipated designer brands and high-street labels and will also serve as a launching platform for S/S’16 season’s lawn collections with an aim to define and present trends for 2016, focusing specifically on fashion for the regions’ long hot summer months. Day-1 marked the first day of the prét-a-porter shows featuring Sana Safinaz, Feeha Jamshed, MUSE, the Bank Alfalah Rising Talent Show, Sublime by Sara and Maria.B.
The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, in addition to their title sponsor Sunsilk, this year the PFDC welcomes global giants Huawei as official technology partner and Pepsi Co as official beverage partners, Careem as official transportation partners and Borjan as official footwear partner and green room hosts. In continuation of their support for the platform Bank Alfalah continues as the Official Banking Partners and patrons of the rising talent showcase.
The PFDC Sunsilk Fashion Week 2016 team comprises of HSY as the event producer and show choreographer with Nabila N Pro/NGENTs as official stylists, front stage management by Maheen Kardar Ali and the PIFD student team, backstage management by Product 021 and the PIFD student team, logistics by Brandlogics, event consultancy by Eleventh Experience, Digital Agency Pakka Papita, PFDC’s official spokesperson Kamiar Rokni, official red carpet host Rehan Babar, The PFDC Destination Man on the Scene RJ Khalid Malik, photography by Faisal Farooqui and the team at Dragonfly, Hum TV as official media partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.