Geo TV and A&B Entertainment, the co-producers have launched a TV serial ‘Bashar Momin’ which is now aired on Geo TV and on an as yet-undisclosed Indian TV channel. The team held a “look-revealing ceremony” and a Press Conference/ Bloggers Meet-up at a local hotel in Karachi on Tuesday March 11, 2014 to launch and promote Bashar Momin’ slated as Pakistan’s highest budgeted and most expensive TV serial ever made replete with its extensive set locations, wide-ranging wardrobe budget and leading TV stars.
The first-of-its-kind event in which TV was dynamically merged with Fashion in unique synergy was specially tailored for members of the Media particularly online fashion bloggers who don’t ordinarily cover TV industry events and in which the aforementioned were able to interact and mingle with the production and fashion teams of the TV serial as well as the cast.
Bashar Momin, an A&B Entertainment production is a Pakistani drama serial directed by Syed Ali Raza Usama renowned director of the film ‘Main Houn Shahid Afridi’ (for which he won the Best Director award at the 4th Pakistani Media Award) as well as numerous TV plays; written by Zanjabeel Asim Shah who has lettered emotionally poignant and bold scripts for the romantic fantasy drama serial ‘Saat Pardon Mein’; the TV serial ‘Ek Nazar Meri Taraf and the remade tele-film ‘Anjuman’ amongst other TV plays.
The project team also includes Associate Director Tahseen Khan; Director of Photography (DOP) Syed Adnan Bukhari and Production Designer, Tehmina Lodhi.
The cast of ‘Bashar Momin’ includes TV star Faisal Qureshi as the lead character ‘BM’ and lead actress, Canadian-Pakistani Ushna Shah who won Best Newcomer at the 4th Pakistan Media Awards and who has acted in a slew of well-received plays in a short while including ‘Khudgarz’; ‘Mere Khwabo Ka Diya’ ‘Rukhsat’, and ‘Mere Janay ki Waja’ as Rudaba.
The drama serial is rounded off by respected actors Sami Khan, Sundus Tariq, Yasir Mazhar.and Maheen Khalid Rizvi (who was also awarded with Best Emerging Talent at the 4th Pakistan Media Awards) The main themes of the suspense-filled TV drama serial include romantic love, jealousy and hate, revolving around the protagonist Bashar Momin.
This is the first time a Pakistani TV channel has initiated a Blogger Meet-Up to highlight the artful juxtaposition of Fashion with TV for a creative synergy; the producers at Geo TV A&B Productions fully understanding the importance of wardrobe in character development.
In this regard the production team has selected a cadre of well-respected fashion designers and fashion brands to create and manage the wardrobes of each of the characters, with each cast member being appointed their very own designer:
- Faisal Qureshi’s wardrobe will be provided by leading menswear designer Ahmed Bham
- Ushna shah,s wardrobe will be provided by talented women’s wear designer Rani Siddiqui
- Sami Khan’s wardrobe will be provided by respected menswear fashion brand Cotton & Cotton
- Yasir Mazhar wardrobe provided by innovative menswear designer Humayun Alamgir
- Maheen Khalid wardrobe provided by artistic women’s wear designer Ambreen Khan
- All Formalwear and Bridals for the drama serial provided by Resham Revaj
- All Jewellery for the drama serial provided by fourth generation jeweler Nadia Chhotani
- Shoes and Accessories for the drama serial provided by leading shoe and accessories fashion brand Samia & Azmay
Renowned hair expert, makeup artist and image consultant Nabila will spearhead the hair and makeup looks during the course of shooting the serial under the aegis of N-PRO for the beauty looks of the female actors and N-GENTS for the male actors’ grooming.
The performance by Faisal Qureshi, Ushna Shah, Yasir Mazhar and Sami Khan was breath taking and it creates despora in the audience.
The successful launch was well-attended by an eclectic audience of Media, bloggers, socialites and TV and Fashion celebrities including Tara Uzra Dawood, Zurain Imam, Shaista Wahidi, Humanyun Alamgir, Rani Siddiqi, Asif Raza Mir , Ambreen, Danish Nawaz, Faiza Gilani, Shery and the whole cast of bashar momin, who all came to offer their positive support for the TV drama serial which promises to be a super-hit!
Event and pr managed by raspberry events and PR.