Italian designer brand Toy Watch opens its first standalone boutique in Pakistan

Italian designer brand Toy Watch in Pakistan

Toy Watch, the popular Italian designer watch brand favoured by celebrities around the world, has opened its first standalone boutique in Pakistan at Fortune Mall, M.M. Alam Road, Lahore. Indeed Toy Watch first showcased its collection of trendy watches at the PFDC Sunsilk Fashion Week 2013 where Brand Ambassador HSY and Pakistan’s leading runway models wore different variations of the designer Italian watches at the Finale of the four day fashion extravaganza.

Italian designer brand Toy Watch in PakistanDescribed as a brand that interprets luxury, Toy Watch was founded in 2006 and creates contemporary wrist fashion that uses ongoing research into new materials, shapes and colours, to produce collections that are updated on a yearly basis to dictate fashions and trends. In just seven years, the brand has won over a host of celebrities including Madonna, Leonardo Di Caprio, Robbie Williams, Rihanna, Alicia Keys, Oprah Winfrey, Michelle Obama, Halle Berry, Cheryl Cole, Christian Louboutin, Naomi Campbell, Elisha Cuthbert, Hayden Pannettiere, Randy Jackson and Snoop Dog to name a select few.

Italian designer brand Toy Watch in PakistanSpeaking about the launch of the brand’s new store in Lahore, acclaimed designer HSY said, “Toy Watch is a high fashion brand and with their collections, I have found the perfect fashion accessories that really gives each look that added oomph and edge. Their unique colours really make each outfit pop. I’m excited that Toy Watch have opened their own boutique in Pakistan with a flagship store in Lahore as their collections are trend setting internationally and it’s great to have global style leader come right here to Pakistan.”

Toy Watch is known to stand out for the attention given to detail, the symmetry of the shapes and the ongoing research for innovative materials, often ‘merged’ with each other to create collections which set trends. The materials used in each collection range from polycarbonate, light and transparent, to plasteramic which is shinier than other polymers, versatile and available in every shade of colour; from aluminium to steel, and Swarovski elements that embellish and illuminate dials and straps.

Toy Watch CeramicaToy Watch is now present on five continents with a distribution network of more than thirty boutiques and over 2,000 stores including jewelers, fashion stores and department stores such as Selfridges and Harrods in London, the famous Galleries Lafayette in Paris and Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Nordstrom in the United States.

Select accessories from a diversity of Toy Watch collections are now available in Pakistan exclusively at its boutique located at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore and at Enem Store in Lahore. The brand will soon also be available at leading fashion and lifestyle retailers nationwide.

About Toy Watch:

Founded in 2006, Toy Watch has established a significant international brand presence through its innovative collection of trendy watches that are available in an inimitable match of colours, designs and materials. Created as a result of on-going research into new materials, shapes and colours, Toy Watch collections are contemporary cult objects, updated on a yearly basis to dictate fashions and trends.

Italian designer brand Toy Watch in PakistanChoosing a Toy Watch is the result of an independent choice and individual research, and for those who are looking for a distinctive symbol of their own personality: determined, unpredictable and far-removed from stereotypes. Toy Watch is the ideal option for those who choose not to take themselves too seriously, have clear-cut preferences and want a carefree, showy and self-confident watch.

Toy Watch wristwatches have become highly fashionable and have amassed a popular following with numerous celebrities and media personalities endorsing the trendy accessories. Renowned personalities including Madonna, Leonardo Di Caprio, Robbie Williams, Rihanna, Alicia Keys, Oprah Winfrey, Halle Berry, Cheryl Cole, Christian Louboutin, Naomi Campbell, Elisha Cuthbert, Hayden Pannettiere, Randy Jackson, Snoop Dog and American First Lady Michelle Obama, all choose to wear Toy Watch.

Toy Watch proposes the concept of perceived luxury, of being able to dare and experiment with forms and materials to create an innovative collection of watches with a totally unique Italian design and style. Toy Watch stands out for the attention to detail, the symmetry of the shapes and the on-going research into new innovative materials, often “merged” with each other to create collections with elements of surprise: from polycarbonates, that are light and transparent, to plasteramic, which is shinier that other polymers, versatile and available in every shade of colour, from aluminium to steel, and the use of Swarovski elements which embellish and illuminate dials and straps.

Italian designer brand Toy Watch in PakistanCollections are designed with an ironic and original touch, whilst never forsaking class and elegance, the stylish simplicity of Toy Watch is a synonym of a new form of luxury.

Modern and yet loyal to the intentions of the founders, the Toy Watch fashion watches collections are a unique mix of styles and emotions, ideally suited for people who do not wish to go unnoticed. Toy Watch has become the “it” wristwatch by combining everything that any high end luxury brand does, but at a fraction of the price. Toy Watch’s statement of fierce individuality makes it the iconoclast’s must-have accessory.

This April, Toy Watch was launched in Pakistan at the PFDC Sunsilk Fashion Week with King of Couture, HSY as its brand ambassador. Available exclusively at Enem Store in Lahore, Toy Watch has launched a standalone boutique at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore and will soon be available at leading fashion and lifestyle retailers nationwide.

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