Pakistan’s premier luxury multi-label boutique Ensemble presented collections from Body Focus Museum, Élan, Farida Hasan, Nomi Ansari and Shehrnaz by Ensemble in an Eid extravaganza!
Pakistan’s premier luxury multi-label boutique and lifestyle store Ensemble hosted an Eid Extravaganza showcasing the latest Eid collections of Body Focus Museum, Élan, Farida Hasan, Nomi Ansari and Shehrnaz by Ensemble on Friday 26th July 2013 at Ensemble’s flagship store in Clifton Karachi.With the summer in full swing, and their plans for opening their second international store in London, Ensemble Dubai being the first, the Ensemble Eid Extravaganza 2013 hosted the following Eid Collections;Body Focus Museum:
The 2013 Lux Style Award winner in Pret & Luxury Pret categories, Iman Ahmed is renowned for blending her designs with multi-cultural influences and incorporating a lean, slender line, fine tailoring and a defined silhouette, which has become the label’s signature style. Uniquely crafted, in keeping with the Body Focus Museum’s design ideology, love for sartorial detailing and aesthetics Body Focus Museum’s Eid collection represents the modern and sophisticated woman of today.
The latest Eid collection by Élan revolved around six designs namely Zari Design, Palm Springs, Auld Lang Syne, La Vien Rose, La belle Époque and Coral Sorbet that represented the brand’s philosophy through elegant embellishment, exquisite thread embroidery and a festive and classic cut.
Being an alluring and exclusive fashion house founded by CreativeDirector Farida Hasan and Managing Director Khuban Omer Khan, this mother daughter duo gained a reputation for their elegant and classic creations. This Eid season Farida Hasan presented the romance of florals through 5 designs that are considered as a demure sophistication of chiffon and cotton silk net, featuring lace that sets the tone for an elegant summer. Cameos gaze at long summer days as blue birds flirt around the mature turns of appliquéd roses.
Pearls cascade down ribbons in understated opulence, while soft pastels and creamy whites promise ethereal beauty.
With a collection that caters to the fashion needs of all and sundry, the Nomi Ansari Eid collection is an amalgamation of 4 individual collections titled DNA, Nomi Ansari Men, Bubbles for Boys aged from 1 to 10 years and Bubbles for Girls aged from1 to 10 years. The label’s new Eid collection features a variety of cotton nets, digital printed 3 piece suits, digital printed long shirts and tunics, cottons, satins and silks in different silhouettes. With an exciting and colourful palette the Eid collection is reasonably priced and offers all that one would like to wear during the
Shehrnaz by Ensemble:
Shehrnaz’ latest Eid collection could be best defined as an elegant and sophisticated high-end collection that is ideal for the warm Pakistani summers. In keeping with Zeba Husain’s, CEO of Ensemble, signature style, the collection featured intricate embroidery and consisted of fashionable outfits consisting of long shirts and trousers. The stitching and styling have been meticulously undertaken to provide high quality apparel which is ideal for Eid.
Shehrnaz Husain, Creative Director at Ensemble said: “At Ensemble, we have always endeavoured to explore new concepts in retail fashion to inspire other designers to participate at our platform. Our latest Eid Extravaganza is just one of the many activities that we have planned this year, where a collection of renowned designers come together to represent Pakistani fashion. We look forward to even greater participation by other designers in the near future! It’s events of this nature that aptly represent our multi-label boutique as a one-stop solution for all fashion needs. ”
Indeed, Ensemble is one of Pakistan’s premier independent luxury boutiques and houses designer prêt a porter apparel from over forty top Pakistani and Indian designers. Located in the upscale neighbourhood of Block 4, Clifton, with a store in Lahore and presence of its in-house line in various fashion capitals, it has in the past four year grown into a recognizable Pakistani label.
Ensemble is among Pakistan’s premier luxury lifestyle brands, an entrepreneurial venture of Zeba Husain and her daughters where Shezray Husain is the current Head of Business at the brand and Shehrnaz Husain oversees Creative Direction. Indeed Ensemble is now home to an eponymous multi brand store with high end designer wear, a salon, a new standalone multi brand store for more affordable fashion by the name of ONE by Ensemble along with an in house fashion line by the same name and a brand new studio line, Shehrnaz by Ensemble.
The Ensemble multi brand boutique houses designer prêt a porter collections from over forty top Pakistani and Indian designers. Alongside the retail and representation of fashion gurus such as Sabyasachi Mukherjee, Tarun Tahiliani, Sana Safinaz and Umar Sayeed, Ensemble also stocks the collections of Ammar Belal, Anamika Khanna, Deepak Perwani, Delphi, Fahad Hussayn, FNK Asia, Gulabo, HSY, Hunar, Irfan Ali, Kamiar Rokni, Krizmah, Lorelai, Maheen Karim, Maheen Khan, Mahin Erum, Mahin Hussain, Mohsin Ali, Muse, Nida Azwer, Nomi Ansari, ONE by Ensemble, Pencil Sketch, Preen, Rana Noman Haq, Rehana Saigol, Ritu Kumar, Sadaf Malaterre, Saman Rehman, Sana Tariq, Sania Maskatiya, Sanya Muneer, Sarah A Jillani, Satya Paul, Shehrnaz by Ensemble, Simar Dugal, Slate by Faiza Samee, SozanKaar, Tia, Umar Batul, Wasim Khan, Zaid Hameed and Zarmina Masud. Ensemble is also the official franchisee of Ritu Kumar in Pakistan since 2008 and the sole stockists of Fab East [sister concern of Fab India].
Indeed Ensemble’s multi brand boutique offers a bridal room by appointment and a full service Ensemble Salon and is also home to Karachi’s popular Xander’s Café. Ensemble is located in the upscale neighbourhood of Block 4 in Clifton Karachi and now at the newly relocated store in Lahore at 10-Q, in Gulberg which also includes for the first time ever Nomi Ansari’s first store within a store.
As a pioneer in the industry, Ensemble was the first to bring seasonal fashion shows to Pakistan and the first multi-brand store to host its own shows. The House of Ensemble’s debut show was the relaunch of design Stalwart Shamaael at a critically acclaimed November event in 2007 followed by introducing Kamiar Rokni’s solo label to Karachi the same year.
Ensemble’s Spring/Summer showcase was held in 2008 where Umar Sayeed, Sadaf Malaterre and Kamiar Rokni took to the ramp for the first time ever and where Nilofer Shahid also showcased her debut Prêt collection.
This was subsequently followed by a Fall/Winter fashion show the same year where the iconic Bunto Kazmi showcased her Prêt collection for the first time in her career and young designer Adnan Pardesy debuted. Ensemble also adapted the international Fashion’s Night Out concept, bringing it to their boutique in Karachi in 2011.
The new and separately branded store, ONE by Ensemble is the Ensemble family’s latest endeavour, inspired by the international trend of making high end fashion affordable and high street retail friendly. Indeed the concept of the store was first manifest is the clothing line they launched by the same name which retailed high end design within a more accessible price bracket. It was the success of this line that led to the now stand alone store which houses their own line and designer prêt collections all under PKR 10’000 and aptly situated in Dolmen City Mall, Clifton, Karachi.
ONE by Ensemble – Store:
The new and separately branded store ONE by Ensemble is the Ensemble family’s latest endeavour, inspired by the international trend of making high end fashion affordable and high street retail friendly. Indeed the concept of the store was first manifest is the clothing line they launched by the same name which retailed high end design within a more accessible price bracket. It was the success of this line that led to the now stand alone store which houses their own line and designer prêt collections and aptly situated in Dolmen City Mall, Clifton, Karachi.
ONE by Ensemble include collections from Ammar Belal, Deepak Perwani, Karachi Tea Party Teeshirts, Maheen Karim, Mahin Hussain, Muse, Nida Azwer, Nomi Ansari, Pencil Sketch, Rana Noman’s male casuals, Ritu Kumar, Sania Maskatiya, Slate by Faiza Samee and Umar Sayeed. The store will also retail Luscious Cosmetics, and footwear by Zahra Habib.
Following the success of the Ensemble family’s initiatives in Pakistan through their multi brand stores, salon and in house labels, entrepreneurs Zeba, Shezray and Shehrnaz Husain, in partnership with Faiza Malik (Managing Partner), launched their first international Ensemble outlet in Dubai on 06 September 2012 at Villa No 259, Al Wasl Road.
Located in the upscale area of Ensemble Block 4, Clifton flagship store within the Ensemble multi brand boutique premises is the Ensemble Salon, which first opened its doors to patrons in June 2010. Consisting of qualified team of beauticians and stylists, the Ensemble Salon offers premium Hair and Make-up services along with customised Spa treatments and Bridal Care. For those looking to create their own beauty routine, the Ensemble Salon team tailors beauty regimens to clients’ specific needs.
Shehrnaz by Ensemble:
Shehrnaz by Ensemble was launched in 2007 by Zeba Husain, CEO at Ensemble.
This is a higher end label where designs can be bought off the rack at Ensemble or through orders.
Shehrnaz by Ensemble is currently available at the Karachi and Lahore Ensemble Store including various stockists in UK, India, USA and the Middle East.