Following the launch of Blossom Vol 1. By Lala, the renowned textile brand is set to launch its exclusive embroidered Eid Collection Sana & Samia – Celebre by Lala across Pakistan on Friday 19th July 2013.
Lala’s latest collection has been designed to highlight traditional elements through traditional patches and printed panels. Incorporating traditional Mughal art and floral themes such as Zalakodzi through bold crashing hues, the collection features vivacious embroidered colourways in 7 different designs. The exclusive embroidered Eid collection, Sana & Samia – Celebre by Lala will be available at all leading stockists across Pakistan from 19thJuly 2013 onwards.
On the launch of Lala Textiles’ exclusive embroidered Eid Collection, Pervez Lala – CEO of Lala Textiles said “For the coming Eid season we took special measures to ensure that we designed a collection which would make our consumers stand out from the crowd when they revelled in their Eid festivities.
We endeavoured to create a collection that is modern yet showcases key characteristics from our culture and traditions. Sana & Samia – Celebre by Lala is an exclusive embroidered Eid Collection that represents traditional work that provides a diversity of choice through 7 designs, as well as providing our audiences with different options to match their individual Eid style statement.”
Indeed, having started as a trading house in Pakistan in 1947, the Lala Textiles brand launched its first retail label in 1972 and has today grown to encompass seven diverse retail brands providing accessible summer; mid-summer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi & Lala Classic.