Launch of Luscious Loves Fashion by Luscious Cosmetics

Launch of Luscious Loves Fashion by Luscious CosmeticsTo celebrate their 5th anniversary, leading beauty brand Luscious Cosmetics revealed a first of its kind campaign in Pakistan: Luscious Loves Fashion: Presenting a collection of limited edition nail colours created in collaboration with 14 of Pakistan’s leading fashion designers for S/S 2013. Each nail polish shade has been chosen by and named after their respective designer, bringing their signature shade for the season into your wardrobe, so you can wear your favourite designer from top to toe!

In attendance at the Luscious Cosmetics press conference were designers Kamiar Rokni, Sara Shahid of Sublime, Khadijah Shah of Elan, Maheen Kardar Ali of Karma, Nina of Nickie Nina, Zara Shahjahan, Rana Noman Haq; Models Meesha Shafi, Zara Peerzada, Cybil and Fia; Stylists Shahzad Raza, Shammal Qureshi, Asmaa Mumtaz, Maram Azmat, Aabroo Hashmi and Redah Misbah and Interior designer Hamza Tarrar.

Launch of Luscious Loves Fashion by Luscious CosmeticsCollaborating designers include Ammar Belal with a rock and roll metallic grey shade, Élan with a luxurious lavender grey, Fahad Hussayn with jewelled sapphire blue, HSY with a subtly shimmering red, Karma with a popping pink, MUSE with teal, Nickie Nina with amethyst purple, Nomi Ansari with a sizzling coral, Sana Safinaz with a showstopper red, Sania Maskatiya with a sunshine yellow, Sublime by Sara with a peppermint green, The House of Kamiar Rokni with a retro orange, Umar Sayeed with a Parisian pink and Zara Shahjahan with summery peach. The Limited Edition collection of designer nail polishes will be available at designer specific stores and select retail outlets as of 05 March 2013 and at lawn exhibitions at PKR 295 per bottle

On the launch of Luscious Loves Fashion, creator Mehrbano Sethi said “Luscious has always supported Pakistan’s fashion industry and sought to work with a diversity of Pakistan’s most coveted beauty and fashion personalities to redefine and refresh the nation’s beauty benchmarks . In keeping with this commitment and in celebration of our 5 years of beauty, we now introduce this limited edition range of designer nail polishes – a ground-breaking collaboration in Pakistan between beauty and fashion, where each designer’s shade reflects their design philosophy for the season. This is an exciting first for us in line of much more to come.”

Launch of Luscious Loves Fashion by Luscious CosmeticsIndeed, having first introduced their luxurious and glamorous products in Pakistan in late 2007, Luscious is committed to high quality, fashion-forward shades and exceptional colour results. They have ensured that their dynamic product range and affordability keep the brand on the cutting-edge of the beauty industry, with each product formulated for high-performance results at par with premium beauty brands. Five years since its launch, Luscious Cosmetics has gone on to be selected as one of the fastest growing brands in the Arabia500 index, part of the Allworld Network. Luscious Cosmetics is now available at outlets across 18 cities throughout Pakistan, available across 32 cities through their website sales and most recently, also in the UAE, with presence in other countries expected within this year.

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