An independent initiative of the Nida Azwer Atelier, with this collection Nida revisits her textile and print experience and education, having received a distinction in print design from the prestigious Indus Valley School of Art and Architecture, to introduce a limited edition collection based in lawn and voile with chiffon accents and embroidery.
NidaAzwer’s lawn will also be further accented through her signature screen prints, a printing concept she was one of the first to introduce through her fashion. For S/S lawn 2013, Nida Azwer will be introducing10 unique prints with each in 2 distinct colour variations with three piece suits priced between a range of PKR 3500 and PKR 5000.
Speaking about her debut S/S lawn collection fashion designer Nida Azwer said “2013 marks a very exciting year for my brand and me personally as it will witness a lot of expansion, building on accessibility to my label. We are launchingstandalone flagship outlets in Lahore and Karachiin March/April as well as introducing our new lawn brand in March. With lawn, each print is deliberately available only in limited edition quantities to retain a sense of exclusivity.”
Further details about the Nida Lawn 2013 lawn including detailed collection information, retail details and the brand ambassador will be available in March 2013.