Renowned fashion designer Saira Rizwan, whose Bridal Couture Week collections were widely acclaimed, will be launching her flagship store in Lahore. This is a major milestone for the Lahore-based designer who has numerous accolades to her name including participation in London Fashion Week and numerous sell-out exhibitions.
Saira Rizwan has created a niche for her brand due to her expert craftsmanship and acute understanding of how to handle delicate fabrics. “I have been dreaming of my own flagship store for years and now it’s becoming a reality.”
“A large number of clients come to me for my bridal designs,” said Saira Rizwan, whose latest bridal collection was inspired by Persian culture. “One of my reasons for launching this studio was to provide a centrally located place where my clients can come to view my latest samples and place orders for bridal designs.”
Bridal clients will be provided the opportunity to view her exclusive one-of-a-kind samples, and to have a one-on-one consultation with the designer. Saira Rizwan prides herself on the attention to detail and keen consideration to the needs of her clients, factors which she feels have played a major role in her success.
Though the Saira Rizwan label is available at numerous top notch retail locations around the country, the designer feels it’s essential to have one’s own flagship stores. “If you look at the career paths of designers internationally, all top designer brands invest by launching their own stores which are a true depiction of the lifestyle and aesthetic they sell,” said Saira Rizwan. “I want my brand to become extremely visible.