Mausummery Lawn launched its 2nd Flagship Store in Karachi on June 30th after the successful debut launch at the Dolmen City Mall at Clifton in February this year. Mansoor Nawaz, the COO of the retail brand, described the launch in these words.” After the over whelming response of Karachi, we decided to further expand the brand to other malls of the Dolmen Group. The overall response has been over-whelming and we this as just the start of our retail expansion program”
This year Mausummery has launched three different types of prints – chiffons, prints with motifs and embellishments and the regular, day wear two-piece collection adding up to over 25 designs comprising two sensational volumes! Mausummery is famous for its unbeatable value for money and has further strengthened this reputation by offering a price range beginning from Rs. 1,375 and going max up to Rs. 3,850. The complete range spans the spectrum as far as colors and patterns are concerned.
Nazia Hameed, 45, who walked out of Mausummery Flagship store burdened with numerous shopping bags said: “I think Mausummery has put forth a huge variety this year, launching a new Flagship store in the middle of the city and most renowned shopping spot ie. Tariq Road will really simplify shopping during summer.”
Mahnoor Amir, 20, said: “I love the collection and the price range. Mausummery is truly the best value for money.”
2012 is a special year for Mausummery Lawn since it marks their 15th year anniversary. To celebrate this landmark, Mausummery Lawn is launching a number of exciting initiatives and the launch of new flagship store is one of its kind. The group has launched a new brand identity or logo to symbolize quality and expert workmanship. The Lahore-based group is also working on launching other flagship stores all over the city and spread throughout the country. The launch of its first, one of a kind, Privilege Card is just another example of Mausummery’s efforts in increasing its consumer’s touch points! Stay tuned for more surprises!
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