KARACHI : Daaman has become one of the most desired prêt wear brands since it opened in 2009, continuously showcasing a versatile selection of ready to wear outfits perfect for women of all ages. They have developed their reputation with their minimal design aesthetics and trendy cuts and their outfits combine elegance with design and simplicity.
The launch of Daaman’s second Karachi store brings the brand to Dolmen City Mall with their recently launched Spring/Summer 2012 collection. The collection, which has designs in canary yellow, bright tangerine, and deep red hues, is a whole new take on casual wear for the summer with cuts that are on trend yet comfortable.
The opening at Dolmen City Mall brought the store to life with an eclectic array of designs, which the store arranged in a color-coordinated manner, ranging from plums to teals. Just like their trademark sophisticated designs, Daaman’s new store also displayed a chic and minimal aesthetic: a contemporary wide-open design with simple yet effective lines. Customers were seen raving about the casual line of designs showcased at the new store that can be effortlessly worn right off the runway.
“I’m very glad that Daaman opened up here, the bold colors and light fabrics are perfect for this hot weather,” said Farah, a frequent shopper at Dolmen City Mall. Apart from their stores in Karachi, Lahore and L’atelier in Islamabad, their outfits can be purchased online from their website. Daaman believes in offering women with a busy lifestyle simple and trendy ready to wear outfits which are perfect for everyday wear. The label consistently releases new designs every week, keeping their stores stocked with the latest offerings for the style savvy shopper.