KARACHI: Insam is best known for combining wearable cuts with chic and fun fabric prints to create a retro flavor. Her collection presents ajrak patterns with modern cuts, crisp lines and sleek silhouettes bringing the best in workmanship and quality to each outfit. With inspiration drawn from Pakistani heritage old art gives her designs a unique and modern twist. Insam displayed their collection at Fashionville 6, launching the label at the multi brand store.
Fashionville 6 was carried out at Brands Just Pret in Dolmen City Mall where some of the most exciting new designers in the city launched their new collections. Fashionville is a regular series of events hosted by Brands Just Pret to bring together designers exhibiting their latest collections ranging from clothes, accessories, shoes and jewelry.
Brands Just Pret is a multi brand store and has become one of the city’s hippest multi brand store, housing some of new and creative designers. Insam couture launched their label at the multi brand store, bringing their latest collection of chic prêt wear and couture designs. Continue reading…
Mina Hasan’s spring/summer 2012 collection “Rania” is now available at the flagship stores in Karachi and Lahore. The name Rania stems from various origins and is translated for ‘Queen’ in Indian mythology and being satisfied and contentedin the Arabic language. Indeed the collection exudes sedate glamour combining a variety of colours, embroidery and embellishments to make you stand.
The collection resonates with radiant colours of the spring season with each outfit aiming to give a royal feel. As it plays on neutral, earthy shades the collection beautifully incorporates sharp colours in the form embroidery, embellishments and piping. The cuts in the outfit add an endless flow to fabrics whereas the nets and laces used create movement and translucency. Variations in fabric and the use of gemstones add a touch of royal elegance to each outfit. The line also plays on navy blue and peach with the heavier outfits as it integrates a lot of bling with neat embellishments. The aim has been to create a goddess like effect where each outfit is such that it shines through and stands out in a crowd. Continue reading…
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