[Lahore: 08 March 2012] The Pakistan Fashion Design Council [PFDC] and Unilever Pakistan Ltd. are delighted to announce their third year of prêt a porter fashion. Indeed this April also marks the fifth week of Unilever’s continued association with the Pakistan Fashion Design Council.
The PFDC Fashion Week, S/S 2012, will take place in Lahore from April 13th to April 16th 2012, showcasing luxury/prêt from over 24 designer collections across 4 days at one main runway venue.
Furthermore, in keeping with the season and to their ongoing commitment to creating synergy and collaboration between textile and fashion, the PFDC will also be holding 2 days of designer voile shows in the afternoon prior to the luxury/prêt a porter evening shows.
Daily post-show exhibition stalls at the venue will also be present, thereby allowing buyers, media and consumers to view collections shown on the ramp the previous day.
Speaking about the PFDC Fashion Week platform, Chairperson of the Executive Committee of the PFDC, Sehyr Saigol said: “As a Council and as a platform we are proud to be venturing into a third year of prêt a porter fashion, in keeping with our promise to provide consistency and sustainability to fashion in Pakistan. This week also strengthens our association with Unilever Pakistan who continue as our prêt a porter Fashion Week partners”
Amir Paracha, VP Marketing for Home & Personal Care, Unilever Pakistan was delighted to continue Unilever’s association with the Pakistan Fashion Design Council stating: “We’ve had two successful years with the PFDC Sunsilk Fashion Week and look forward to continuing our association with PFDC into 2012. With the many global brands in our stable the synergy with Fashion Week is now on a surer fashion footing. We look forward to our continued association with PFDC and wish all participants a successful Fashion Week in April 2012.”
Further details including show times, schedules and participating designer labels will be available prior to the commencement of the week itself.
About the Pakistan Fashion Design Council &PFDC Fashion Week:
- Dates Announced: 13th – 16th April 2012
The PFDC was established in 2006 and endeavors to accord a corporate status to the fashion business, provide a platform for young and mainstream designers and to institutionalize the fashion industry in order to create and maintain industry standards in conformity with global market standards. Today, the PFDC includes over 66 members from across the country.
PFDC as a body is involved in the revival of the crafts sector in collaboration with Aik Hunar Aik Nagar [AHAN]; this being of significance since 90% of the embroideries of the South Asian subcontinent originates from Pakistan. The Council also offers two annual scholarships to aspiring PIFD students. Lastly, the PFDC continues to strive towards the standardization of the Prêt-à–Porter industry and to this end, the PFDC has recently relocated to a bigger flagship multi brand outlet opening in October 2011 with 9500 square feet of space at Mall 1 on the Main Boulevard in Lahore where 39 fashion designers are stocking in addition to 3 shoe brands. The PFDC will also introduce their multi-label store in Karachi soon at the Dolmen City Mall.
The Fashion Week platform was first introduced in February 2010, in an endeavor to map Pakistan on international fashion week circuits. Thus April 2012 will be the third year there will be a complete synergy between three aspects of the business of fashion and retail: the designers, the crafts people and the textile industry who have worked together in a planned, cohesive and sustained manner to add value to previously simple products. Indeed Pakistan has an incredibly rich history of arts and crafts, which has provided the bedrock of our fledgling fashion industry.
Through fashion weeks, the PFDC endeavors to show the world that despite the unstable socio-political situation the country finds itself in, Pakistanis are continuing to nurture and promote their creative heritage. To this end, the success of the first four seasons of Fashion Week in 2010 – 11 was indeed unprecedented and can be quantified by the success of the facility provided to showcase designer collections, the presence and keen interest of local, regional and international fashion buyers and the reaction and support of the international and local media.
The four concluded Fashion Weeks’ have not only helped the designers who showcased at the platform but have also provided other designers, who were not part of these weeks of fashion in both Lahore and Karachi, the opportunity to meet and network with personalities from the international world of fashion and media to better build their brands.