[December 21, 2011]: L’Oréal Paris, the world’s leading beauty brand, and the pioneering Pakistan Fashion Design Council [PFDC] presented day 3 of the PFDC L’Oréal Paris Bridal Week – a platform that endeavours to define and present contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends, which together create the ‘look’ for the Bridal Season 2012. Continue reading…

[December 20, 2011]: The PFDC L’Oréal Paris Bridal Week is being produced by Catwalk Productions, with event coordination by R-Team, set design by Hamza Tarar, official photography by DragonFly and public relations by Lotus. The Black Carpet for PFDC L’Oréal Paris Bridal Week is sponsored by Damas. Continue reading…

L’Oréal Paris, the world’s leading beauty brand, and the pioneering Pakistan Fashion Design Council [PFDC] presented day 1 of the PFDC L’Oréal Paris Bridal Week – a platform that endeavours to define and present contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends, fusing to create the ‘look’ for the Bridal Season 2012. Day 1 was attended by leading fashion personalities, media and stockists/buyers including Pakistani multi label boutiques Ensemble and Brands – Just Pret and the Manchester based, Imani Studio. Continue reading…

Just like the commendable joint venture of Pakistan Fashion Design Council (PFDC) and L’Oréal Paris, the PFDC L’Oréal Paris Bridal Week 2011, there is something freaky yet splendid. Other than the conventional red carpet, the PFDC L’Oréal Paris Bridal Week 2011 is going to have the exceptional “Black Carpet” for the first time in Pakistan’s fashion history.

Where red is the symbol of glam and style, the black depicts the elegance and passion. This is how the Black Carpet of PFDC L’ Oréal Paris Bridal Week 2011 aims to endow the mesmerizing feel to all fashion designers, fashion models, makeup artists, stylists and to all fashionistas and celebutants to walk over. Photographers will have the opportunity to capture the dazzling steps of participants making PFDC L’ Oréal Paris Bridal Week 2011 Black Carpet memorable for the many forth coming Pakistani fashion weeks.

So once again, Pantene rolls out another exciting initiative for the online community in Pakistan. Two weeks ago Pantene signed up with 5 top-notch celebrities of Pakistan including model/actress Amina Sheikh, Chief Editor of Women’s Own Magazine BarzaTalha, VJ/Actress Ayesha Omer, Hair Expert MeherNajeeb and carrier counselor Asma Mustafa as spokes persons for the brand and the story just doesn’t end there. Using the online media to eliminate the gap between celebrities and their fans, encouraging people to directly engage with their favorite celebrities. The procedure is really simple for the common internet user; anyone can ask questions to the celebrity through a simple application on the brands facebook page. Continue reading…

Mehreen Syed is one of Pakistan’s top supermodels who has set national, regional and international fashion runways ablaze with her show stopping poise and confidence. She continues to grace the pages of local and international magazines and is among Pakistani’s most sought after supermodels. An entrepreneur, Mehreen has most recently launched the International Fashion Academy Pakistan [IFAP] where she combines her expertise in fashion with her business acumen to lead the institute with a passion to succeed and indeed contribute positively to institutionalizing and organizing the fashion industry in Pakistan today. Indeed through IFAP Mehreen has sought to establish a platform that allows the next generation of fashion industry professionals, specifically stylists, models, makeup artists and photographers, to study their field in a professional environment, equipping aspiring specialists with the technical know-how and exposure enabling such students to be able to pursue such studies as a viable career. Continue reading…

School life is the easiest phase of life where there are no responsibilities or at least not as big as feeding a household or paying the bills. In school life one understands the meaning of friendship and makes many friends out of which some last for a lifetime.

These friends have done everything together they are like partners in crime, they have played video games, running and cycling in the streets, carrying out mischievous activities and living life.

It is that phase of life where money doesn’t matter, one doesn’t need money to continuously live, parents are there to take care of them and they don’t need to do anything at all. Continue reading…

Welcome winters with a colourful addition to your wardrobe. You would have been sick of years old grey and black winter clothing, just make the winters more exciting this time.  Don’t forget to choose colourful stockings and tights.

Now the question is how we decide on the colour of the stockings or tights. The choice of colour should depend on the outfit you want to wear with the stockings or tights as well as on the occasion you want to wear them on.

Subtle colours can be worn with evening and high fashion formal dresses where as for casual and day wear we can go for bright colours. Since winter mornings are generally gloomy bright coloured stockings and tights will help us add some colours to the outfit and the winter mornings. Continue reading…

Pakistani dramas have always been popular all around the globe for their uniqueness, classic appeal and association with the reality.

But recently, Pakistani dramas have brought another revolution for the Pakistani media popularity on a global platform and that is, the growing trend of heart-taking title songs of the Pakistani dramas. Continue reading…

December is all about making memories and carrying the warm outfit that gives comfort while wearing and also looks good to the eye. Leopard print is a classic fashion trend for December and you can also go for other animal prints depending on every individual’s fashion trend preference.

If you are fond of wearing animal prints in December as a unique fashion trend be it in the form of accessories, dresses, footwear or anything else. Thus, animal prints never go out of fashion in December. The snakeskin has come into fashion trends too. Continue reading…