[Lahore: 26 September 2011] The Pakistan Fashion Design Council and Sunsilk are pleased to announce the next PFDC Sunsilk Fashion Week, S/S 2012, scheduled to take place in the metropolitan city of Karachi this October. Following three nationally and internationally acclaimed weeks of fashion, the executive committee of PFDC Sunsilk Fashion Week reveal October 20th – 23rd 2011 as their 4 days of fashion, where over 24 designers are expected to showcase their spring/summer 2012 prêt a porter collections.

Indeed as has come to be expected and renowned of the PFDC Sunsilk platform, fashion week this October will be highlighting leading industry labels and designers as well as introducing some of Pakistan’s most exciting new design talents, through debut shows at the PFDC Sunsilk Fashion Week. The team also announces the continuity of the afternoon textile shows this October first initiated in Mar/April 2011 in Lahore, where the PFDC Sunsilk team extend their platform to leading Pakistani textile companies to now showcase their winter collections.

PFDC Sunsilk Fashion Week S/S 2012 will be staged at one main runway venue and will also include daily exhibitions of collections showcased, at the same venue. The PFDC Sunsilk Fashion Week shows will be managed by the PFDC and its own members and the executive committee; produced by Frieha Altaf of Catwalk Productions with Event Coordination by the R Team, styled by Sabs, The Salon for Women and Khawar Riaz for Men with Designer Management and Buyer Sourcing Consultancy through The Little Black Book and Public Relations by Lotus.

Speaking about the PFDC Sunsilk Fashion Week platform, Chairperson of the Executive Committee of PFDC, Sehyr Saigol said: “As a council and as a platform we are proud to bring consistency and sustainability to fashion. With our fourth week of runway shows this October, our designer representation in Paris, our first ever bridal week in November, the opening of our brand new store in Lahore at Mall 1 and in Karachi later this year at Dolmen City Mall, we endeavour to constantly further our vision of institutionalising the business of fashion. It our belief that in order to grow towards the commercialisation of Pakistan’s fashion industry we must formalise the required processes which includes regular and seasonal showcases streamlining established brands and nurturing newer talents, providing retail avenues and  forging public/private commercial partnerships.”

VP Marketing, Unilever Pakistan Amir Paracha said“It is heartening to note that the PFDC Sunsilk Fashion Week has grown immeasurably since we started out in February 2010. Fashion Week provides a unique platform for designers to showcase their ideas and flair to design experts the world over; and Sunsilk with its platform of Expert Co-Creations is proud to support Pakistan’s Fashion Industry.”

Indeed PFDC Sunsilk Fashion Week S/S 2012 follows the success of the first time participation of seven designers Adnan Pardesy, HSY, Khaadi, Muse, Nickie Nina,The House of Kamiar Rokni & Zaheer Abbas, selected through their shows on the PFDC Sunsilk runway, at Prêt a Porter Feminin in Paris, September 2011. Buyers and media from a diversity of countries extended their interest and support to the Pakistani designers at Prêt a Porter Feminin, including those from Kuwait, Russia, Italy, Saudia Arabia, Portugal, Spain, Brazil, and Switzerland to as far as Angola. Indeed the PFDC believes that through this representation at the Parisian fair, Pakistan was able to showcase its design prowess in the international arena on a serious trade platform. The PFDC is also currently working on cultivating more such international opportunities alongside national partnerships, and look forward to announcing these between 2011 – 2012.

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