This year, various designers have come up with their own lawn collection beginning from Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari. Prominent model Nadia Hussain joining the lawn craze collection has introduced some of her designs whereas retail store like Bonanza has also entered the 2011 lawn market. Check out the Sitara Premium Lawn who in collaboration with designer Shamaeel has come up with their own Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills is not lagging behind but have captured the audience by launching the international celebrity.
2011 lawn will be a year of competition also as Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections also. The lawn designs of this year are varied, vibrant and colourful involving many celebrities like Sahista Wahidi for Firdous lawn, and Iman Ali for Asim Jofa lawn.
Designer/Branded Lawn Collections for the year 2011 are: Sana Safinaz, Sonya Batla, Yashir Waheed, Junaid Jamshed, Maria B (First ready to wear Designer lawn in Pakistan), Vaneeza Ahmed’s V Lawn, Maheen Khan (Nishat), HSY, Nomi Ansari, Nadia Hussain’s Signature lawn, Umar Sayeed, Firdous Carnival, Asim Jofa Premium lawn, Sobia Nazir and Zunn lawn.
From being an ordinary three-piece suit to a fashion statement, lawn has come a long way and now 2011 lawns are ready to make waves in the market, women and girls from various strata of society are becoming crazier and crazier. The prices of these lawn collections vary from Rs 2500 and above. Nowadays from comfort and wearability to being best suited for the Spring/Summer season, 2011 lawn scores high in all categories.
There are no boundaries to our creativity with lawn 2011; it will always be en vogue, whether as a shalwar kameez, gypsy skirt or a peasant top and first option for women of every age.