The trends in makeup for 2008 continue toward a more natural look. That is ideal for women who have already made the jump to mineral makeup or those who have moved away from the use of heavy foundations, instead using delicate translucent self-correcting powders. Even those who still choose to wear foundation are picking to spot conceal rather than lathering on a thick coat of makeup. The finish focus is matte and natural.
Blush, for this year, even more delicate than before, with some women opting for nothing more than neutral tones to highlight the cheekbones. Remaining blushes must be soft and feminine and make the skin appear to glow from the inside out.
While foundation and blush may be subtle, heavy focus is on the eyes or the lips; never both at the same time. Today's smart woman is choosing to accent the positive, whichever features that might be for her.
Eyeliner remains popular but some chose a brushed metallic or colorful option at the base of the lash lines and most powder or liquid. Eye lining pencils are going the way of the dinosaur.Neutral eye shadows in shades of taupe, bronze, and brown remain popular, but the younger woman - or the woman or who is just more naturally daring -will probably try layering bright colors along with the neutrals.
Eyebrows for 2008 are fuller and have a brushed, polished look. Lashes will be curled to the max. One of the hottest trends today is eyelash extensions. Every woman wants the longest lashes possible. With all of the amazing mascara options on the market today, there simply is no excuse for them.
Those who prefer to accent their lips have lots of colors to choose from. Red is backing once again but the neutral bare shades of pink and taupe remain popular as well. Again, the younger or more daring woman may even try one of the new hot pinks or bright oranges. However, today's woman has
done away with lined lips altogether in favor of a vivacious glossy sheen.
The fake spray-on tan look is also becoming old-fashioned as women opt for the more delicate sun-kissed look. The best bronzers on the market for 2008 mix a number of colors together to produce a natural looking "inner glow."
The modern woman is also cognizant of skin care, using moisturizers and skin creams that are made specifically for her type of skin. With all of the new anti-aging and wrinkle creams on the market, she can look a good ten years younger than her age, and that is exactly what she intends to do.
Today's woman is smart, sophisticated, and sassy and she is looking for those same qualities in her cosmetic line. Those that meet her demands continue to do well. Those that falter, however, may just be left by the wayside.